# Herbal Slumber Consumers turn to low-cost, all-natural sleep aids. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 14, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/herbal-slumber ## Key Figures - Trend score: 2.9/10 - Evidence articles: 7 ## What is the Herbal Slumber trend? **Herbal Slumber:** Moving away from the host of technological sleep-tracking devices, many consumers are turning to low-cost, naturally derived sleep aids. Relying on ancient remedies and herbal infusions, this progression falls in line with DIY culture and digital detox efforts, as well as growing concerns around the lasting effects of prescription alternatives. ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 4, 2014 to Mar 11, 2017 - Published: Jul 14, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Herbal Slumber trend ### Natural Sleep Aids Consumers are turning towards natural sleep aids as a safer alternative to prescription alternatives. ### DIY Sleep Solutions DIY and homemade sleep solutions that can be easily incorporated into nightly routines are growing in popularity. ### Compact Sleep Aids Consumers are seeking compact and on-the-go supplements and sleep aid options for their busy and on-the-go lifestyles. ## What the Herbal Slumber trend means for industry ### For Wellness The wellness industry can promote and market natural sleep aids and DIY sleep solutions to those looking to enhance their nighttime routines. ### For Consumer Goods Consumer goods companies can tap into the growing market for compact and easily consumed sleep aids for people on-the-go. They can use materials that are environmentally and animal-friendly to tap the organic products market. ### For Pharmaceuticals Pharmaceuticals can look to steer towards more natural and safe natural sleep aid alternatives by research and developing, and subsequently producing products safe for consumption without risks of side-effects. ## Trend signals for Herbal Slumber Trend score 2.9 out of 10, from popularity 42%, activity 38%, freshness 8%. - Popularity: 42% - Activity: 38% - Freshness: 8% ## Examples of the Herbal Slumber trend 7 featured examples from Dec 4, 2014 to Mar 11, 2017. - [Edible Sleep Aid Powders](https://www.trendhunter.com/trends/crushed-herbs): The 'Moon Dust' Offers Soothing Crushed Herbs to Help Induce Slumber (Category: Fashion) Implication: Health and wellness industry can develop and market herbal sleep aids targeted at consumers who prefer natural remedies over traditional pharmaceutical products. - [DIY Lavender Sleep Aids](https://www.trendhunter.com/trends/sleep-balm): This Lavender-Infused Sleep Balm Recipe Will Help You Sleep Better (Category: Lifestyle) Implication: There is an opportunity for disruption within the health and wellness industry to create natural and effective sleep remedies. - [Soothing Sleep Sprays](https://www.trendhunter.com/trends/aromatherapy-for-children): Saje's Fairy Mist Introduces Bedtime Aromatherapy for Children (Category: Life-Stages) Implication: The aromatherapy industry can explore the market of calming sprays for children to tap into new customer segments. - [Natural Sleep Kits](https://www.trendhunter.com/trends/natural-sleep-aid): This Saje Set Supplies a Variety of Natural Sleep Aids (Category: Lifestyle) Implication: The wellness products industry can explore the natural sleep aid trend to develop sleep-enhancing products and expand their offerings in the market. - [Relaxing Slumber Teas](https://www.trendhunter.com/trends/sleep-tea): The ALOHA Sleep Tea Blend Encourages Natural Drowsiness (Category: Lifestyle) Implication: Opportunity to tap into the growing wellness and lifestyle industry by offering sleep-inducing products. - [Compact Supplement Sachets](https://www.trendhunter.com/trends/aloha-the-foundation-vitamins): Aloha Vitamins are Packaged for Daily Consumption (Category: Lifestyle) Implication: Opportunity for nutraceutical companies to innovate their packaging and product offerings, catering to consumers who prefer convenience and ease of use. - [Sleep Cycle-Correcting Supplements](https://www.trendhunter.com/trends/sleep-pills): The OLLY Restful Sleep Pills are in a Tasty Gummy Form (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introducing innovative sleep aids and supplements to the health and wellness industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)