# Herbal Relief Consumers are reducing and preventing pain with topical herbal remedies. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 23, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/herbal-relief ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Herbal Relief trend? **Herbal Relief:** The use of herbs in medicine has been around for centuries in many cultures, but herbal topical remedies to relieve pain are now beginning to pop up in North American markets. This shift is indicative of the continuing expansion of consumer desire for natural lifestyles and products, battling big-brand skepticism directly. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 14 to Nov 22, 2016 - Published: Nov 23, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Herbal Relief trend ### herbal remedies for pain relief Consumer desire for natural lifestyles and pain relief options provide an opportunity for the growth of herbal-based products for pain relief. ### cbd-based remedies for pain relief The rising awareness and legalization of marijuana creates opportunities for the development of more CBD products for pain relief without the psychogenic side-effects. ### botanical ingredients for pain relief There is a growing trend of using botanical-based ingredients like eucalyptus, comfrey, lavender, and peppermint, to provide natural relief from pain. ## What the Herbal Relief trend means for industry ### For Alternative Medicine Herbal-based remedies provide an opportunity for the development of a natural alternative to over-the-counter pain medicines. ### For Cannabis Industry The legalization of marijuana creates various opportunities for the development of more innovative pain relief products without the psychogenic side-effects. ### For Skincare Industry Organic skincare brands that create cannabis-infused pain remedies create natural alternatives for consumer use. ## Workshop question What do the small players of your industry look like and what takeaways can you learn from them? ## Trend signals for Herbal Relief Trend score 2.9 out of 10, from popularity 47%, activity 33%, freshness 8%. - Popularity: 47% - Activity: 33% - Freshness: 8% ## Examples of the Herbal Relief trend 5 featured examples from Sep 14 to Nov 22, 2016. - [Pain-Relieving Hemp Oils](https://www.trendhunter.com/trends/cbdpure): CBDPure is a Natural Product for Relieving Pain and Other Health Issues (Category: Lifestyle) Implication: The health and wellness industry can leverage the pain-relieving benefits of CBDPure and develop innovative products to cater to consumers' needs. - [Botanical Pain-Relief Creams](https://www.trendhunter.com/trends/painrelief-cream): The 4Jointz Cream Helps Relieve Osteoarthritis and Joint Pain (Category: Lifestyle) Implication: Pharmaceutical companies can explore incorporating all-natural ingredients in their pain-relief products to cater to the rising demand for natural solutions. - [Herbal Headache Relief Balms](https://www.trendhunter.com/trends/headache-relief): Wild Thera's Natural Product Eases Tension Headaches and Migraines (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop natural and organic products for pain relief and overall well-being. - [Cannabis-Infused Pain Remedies](https://www.trendhunter.com/trends/topical-oil): This Topical Oil Relieves Tension With Natural Additives (Category: Lifestyle) Implication: Opportunity for cannabis businesses to focus on pain relief products and expand their portfolio to cater to consumers looking for natural alternatives to traditional pharmaceutica… - [Herbaceous Pain Relief Oils](https://www.trendhunter.com/trends/pain-relief-oil): The Kwan Loong Pain Relief Oil Helps Relieve Deep Muscle Pain (Category: Fashion) Implication: The natural health and wellness industry can benefit from developing and promoting natural pain relief oils that offer deep muscle relief without chemicals or side effects. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)