# Herbal Libation Liquor, spirits and cocktails are infused with refreshing green ingredients. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jul 22, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/herbal-libation ## Key Figures - Trend score: 2.7/10 - Evidence articles: 8 ## What is the Herbal Libation trend? **Herbal Libation:** The alcohol industry has seen a resurgence of herbal and vegetable-based flavors, particularly in the liquor and spirits category. The move away from sweeter flavors not only reflects a consumer shift towards health-conscious behaviors, but also offers a differentiation and diversification of flavor in the sweet-saturated market. The introduction of lighter, more natural flavors signifies that the alcohol industry is adapting to the health wave without compromising on taste. ## At a Glance - Evidence: 8 featured examples - Articles from: Jul 29, 2014 to Sep 22, 2015 - Published: Jul 22, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Herbal Libation trend ### Herbal and Vegetables-Based Flavors The move away from sweeter flavors signifies the alcohol industry is adapting to the health wave without compromising on taste. ### Superfood-Infusing Cocktails Combining cocktails and superfoods is an excellent trend that caters to wellness-conscious consumer's needs. ### Unconventional Flavored Spirits The next iteration of flavored spirits and vodka are going beyond the conventional pairings and branching out into unusual flavor combinations. ## What the Herbal Libation trend means for industry ### For Alcohol The alcohol industry is adapting to cater to the wellness-conscious consumer's needs with herbal, vegetable, and superfood-infused drinks . ### For Food and Beverage Flavor fusions have become extremely popular in both the food and beverage industry, providing a winning combination for both Industries. ### For Hospitality The hospitality industry can further improve customer experience by blending unusual and savory flavors that enhance food and beverage pairings. ## Workshop question What commonality among your competitors can you leverage to differentiate yourself from the pack? ## Trend signals for Herbal Libation Trend score 2.7 out of 10, from popularity 40%, activity 33%, freshness 8%. - Popularity: 40% - Activity: 33% - Freshness: 8% ## Examples of the Herbal Libation trend 8 featured examples from Jul 29, 2014 to Sep 22, 2015. - [Spicy Cucumber Tequilas](https://www.trendhunter.com/trends/sauza-tequila): The Newest Sauza Tequila Blends Hot and Cool Flavors (Category: Lifestyle) Implication: The flavor fusion trend presents opportunities for companies to create innovative food and beverage products that combine hot and cool flavors. - [Herbal Fruit Vodka](https://www.trendhunter.com/trends/flavored-drinks): Pearl Vodka's Newest Flavored Drinks Taste Like Lime and Strawberry Basil (Category: Lifestyle) Implication: With the rise of unconventional flavor combinations, the beverage industry has an opportunity to develop unique and innovative flavored spirits. - [Refreshing Vegetable Cocktails](https://www.trendhunter.com/trends/vegetable-cocktails): This Cucumber Mojito is an Interesting Spin on the Popular Beverage (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend of vegetable cocktails and offer customized drink options for customers. - [Herbal Fall Cocktails](https://www.trendhunter.com/trends/fall-cocktail): This French-Themed Vermouth Beverage is Filled with Sweet Citrus Notes (Category: Lifestyle) Implication: Bars and restaurants can benefit from creating and marketing unique cocktails to attract customers who are looking for new and exciting drink options. - [Celery-Flavored Alcohol](https://www.trendhunter.com/trends/vodka-flavor): This Unusual Veggie-Based Vodka Flavor Also Incorporates Peppercorn (Category: Lifestyle) Implication: The alcoholic beverage industry can explore and capitalize on unique and unconventional flavors that incorporate vegetables, like Modern Spirits' Celery Peppercorn Artisan Vodka. - [Booze-Infused Carrot Elixirs](https://www.trendhunter.com/trends/boozy-veggie-beverages): Pinch Food Design's DIY Boozy Veggie Beverages are Healthy and Easy (Category: Lifestyle) Implication: Incorporating vegetable-based cocktails into restaurant menus and stores can attract health-conscious consumers and offer a unique selling point for businesses in the food and bev… - [Herbed Tequila Cocktails](https://www.trendhunter.com/trends/tequila-cocktail): This Harlow and Sage Drink by Death to Sour Mix is a Fresh Summer Fave (Category: Lifestyle) Implication: Beverage companies can explore the use of herbs and unique flavors to create new and exciting cocktail offerings. - [Superfood-Infused Cocktails](https://www.trendhunter.com/trends/tanyas-cafe): Tanya's Cafe Makes Happy Hour a Little More Health-Conscious (Category: Lifestyle) Implication: Hotels and restaurants can incorporate superfood-infused cocktails and raw food dishes into their menus to attract health-conscious customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)