# Herbaceous Snacking Rosemary-infused savory foods offer an elevated snacking experience. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 13, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/herbaceous-snacking ## Key Figures - Trend score: 3.8/10 - Evidence articles: 8 ## What is the Herbaceous Snacking trend? **Herbaceous Snacking:** Much revered for it's detoxifying and anti-inflammatory benefits, rosemary is working its way into the spotlight as the star ingredients in a variety of savory snacks. Serving as an efficient way to elevate flavor profile, common herbs are being incorporated into familiar food and beverage items as a signal of refinement and naturality. ## At a Glance - Evidence: 8 featured examples - Articles from: Aug 18, 2016 to Apr 6, 2019 - Published: Jul 13, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Herbaceous Snacking trend ### Herbal Infusion Food and beverage producers are infusing various herbs like rosemary into familiar offerings to elevate flavor profiles and signal naturality. ### Savory Desserts The trend of pairing herbs and savory ingredients with sweet treats offers new and unique flavor experiences for consumers seeking unusual food hybrids. ### Premium Cocktails New premium cocktail mixers and spirit-specific mixers with all-natural ingredients and unique botanical blends are offering new ways to elevate the taste of specific spirits beyond traditional mixers. ## What the Herbaceous Snacking trend means for industry ### For Food and Beverage The food and beverage industry can innovate with new flavors, ingredients, and unique herbal infusions to offer savory snacks or enhance traditional offerings. ### For Premium Spirits Premium spirit brands can use unique and spirit-specific mixers with botanical blends to provide the ultimate drinking experience for consumers looking for new ways to enjoy their favorite spirits. ### For Packaging and Branding Packaging and branding companies can offer contemporary packaging designs and branding inspired by pharmaceutical bottles that stand out significantly from traditional competitors. ## Workshop question What ancient ingredients can you explore as a means of elevating flavor and experience? ## Trend signals for Herbaceous Snacking Trend score 3.8 out of 10, from popularity 49%, activity 57%, freshness 8%. - Popularity: 49% - Activity: 57% - Freshness: 8% ## Examples of the Herbaceous Snacking trend 8 featured examples from Aug 18, 2016 to Apr 6, 2019. - [Savory Cookie Collections](https://www.trendhunter.com/trends/savory-cookies): The Perfect Bite Co.'s 'Sophisticated Cookies' Boast European Flavors (Category: Lifestyle) Implication: Manufacturers can use new and unique flavors to develop products that appeal to consumers' desire for uncommon and adventurous tastes. - [Special Gelato Donut Sandwiches](https://www.trendhunter.com/trends/death-glory): The 'Death & Glory' is Only Available Through foodora Toronto (Category: Lifestyle) Implication: There is an opportunity to create gourmet desserts with unique hybrid ingredients that offer something new and exciting for customers. - [Smoked Vegan Chocolates](https://www.trendhunter.com/trends/smoked-salt): The Zimt Maple Smoked Salt and Rosemary Cacao Bars are Raw and Vegan (Category: Lifestyle) Implication: Disruptive innovation opportunity in the vegan food industry to create new chocolate offerings using plant-based ingredients. - [Spirit-Specific Cocktail Mixers](https://www.trendhunter.com/trends/spirit-mixers): The 'Sekforde' Spirit Mixers Uniquely Enhance Alcohol Flavors (Category: Lifestyle) Implication: Disruptive innovation opportunity: Transform the beverage industry by offering specialized mixers that enhance the flavors of specific spirits. - [Pharmaceutical Cocktail Mixer Branding](https://www.trendhunter.com/trends/easy-mixers): Easy Mixers Come in a Variety of Unique Flavors (Category: Marketing) Implication: Opportunity for alcohol companies to develop new lines or partnerships with mixer brands to offer unique experiences and flavors to their consumers. - [Rosemary Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-delight): The Newest Smartfood Delight Flavor is Herb-Based (Category: Lifestyle) Implication: New flavor innovations and healthy options can disrupt the snack industry and appeal to consumers looking for healthier options. - [Flavor-Infused Olive Oils](https://www.trendhunter.com/trends/acropolis): Acropolis' Oils are Infused with a Variety of Natural Ingredients (Category: Lifestyle) Implication: Companies in the food and beverage industry can develop and sell flavor-infused products that add unique tastes to various types of foods and drinks. - [Herb-Topped Popcorn Snacks](https://www.trendhunter.com/trends/rosemary-and-sea-salt): The Newest Pipcorn Flavor is Topped with Rosemary and Sea Salt (Category: Lifestyle) Implication: The snack food industry can take advantage of the trend by introducing new and diverse flavors to cater to the evolving tastes and preferences of consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)