# Hemp Refreshment THC and CBD-infused beverages expand the new category's accessibility. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 19, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hemp-refreshment ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Hemp Refreshment trend? **Hemp Refreshment:** Brands are emerging with discreet cannabis-infused beverages that emphasize convenient consumption in formats that consumers are already familiar with. This progression highlights the experience of products such as cannabis and coffee in being a blank canvas onto which more of-the-moment fads are projected. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 3, 2017 to Jul 6, 2019 - Published: Jul 19, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Hemp Refreshment trend ### THC/CBD-infused beverages Brands are creating discreet cannabis-infused beverages that emphasize convenient consumption, highlighting the potential for a new wave of both 'edibles' and 'drinkables'. ### CBD-infused water Hemp water is seen as a healthier alternative to traditional drinks, with a variety of benefits including hydration, mood and energy enhancements, and anti-inflammatory properties. ### Alternative CBD drinks Innovations like CannaDrink using alternatives to THC/CBD in areas where the ingredients aren't legal are creating opportunities for bioavailability of omega fatty acids and catering to alternative wellness consumers. ## What the Hemp Refreshment trend means for industry ### For Beverage industry The beverage industry is seeing a growing trend in cannabis-infused drinks, with consumers desiring products that are healthy, convenient, and discreet. ### For CBD industry As the CBD industry continues to grow, companies are creating new products that offer innovative ways to incorporate the benefits of cannabis into everyday life. ### For Alternative wellness industry The alternative wellness industry is expanding, with consumers seeking out products that offer anti-inflammatory properties, stress relief, and mood/energy enhancements. ## Workshop question What added ingredient or experience can you incorporate into your product offering in order to take advantage of viral trends? ## Trend signals for Hemp Refreshment Trend score 3.9 out of 10, from popularity 66%, activity 43%, freshness 8%. - Popularity: 66% - Activity: 43% - Freshness: 8% ## Examples of the Hemp Refreshment trend 6 featured examples from Mar 3, 2017 to Jul 6, 2019. - [Refreshing Hemp Water](https://www.trendhunter.com/trends/hemp-water): Oki's Hydrating Drink Contains 20 Mg of Active Hemp Extract (Category: Lifestyle) Implication: Companies can introduce CBD-infused drinks to meet rising consumer demand for health benefits in beverages. - [CBD-Infused Bottled Waters](https://www.trendhunter.com/trends/love-hemp-water): Love Hemp Water Offers a New Way to Enjoy Cannabis (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative cannabis products that cater to the evolving consumer preferences and expanding legal cannabis market. - [Alternative CBD Drinks](https://www.trendhunter.com/trends/cannadrink): CannaDrink will be Infused with HempOmega Where CBD Isn't Approved (Category: Lifestyle) Implication: The health and wellness industry can develop alternative products to THC and CBD infused foods and beverages using HempOmega as an ingredient. - [Citrusy CBD-Infused Beverages](https://www.trendhunter.com/trends/cbd-water): SOL Creates Orange Pineapple Low-Calorie Wellness CBD Water (Category: Lifestyle) Implication: Disruptive potential exists for the beverage industry to incorporate CBD and natural flavoring into their products to meet emerging consumer demands. - [Cannabis-Infused Cold Brews](https://www.trendhunter.com/trends/cannabis-infused-coffee): Ritual Coffee and Somatik are Now Making Cannabis-Infused Coffee (Category: Lifestyle) Implication: The beverage industry can tap into the trend of cannabis-infused beverages by exploring combinations with traditional caffeine-infused beverages like tea or energy drinks. - [Cannabis-Infused Wines](https://www.trendhunter.com/trends/cannawine): 'CannaWine' Sells Libations Infused with Hemp Extract (Category: Lifestyle) Implication: The alcoholic beverage industry can explore the addition of cannabis-infused options as a disruptive innovation to cater to evolving consumer preferences. ## Recent trend clusters - [Protein Personalization](https://www.trendhunter.com/protrends/protein-personalization) (Lifestyle) - [Countertop Craft](https://www.trendhunter.com/protrends/countertop-craft) (Lifestyle) - [Ready Regimens](https://www.trendhunter.com/protrends/ready-regimens) (Lifestyle) - [Spooky Menus](https://www.trendhunter.com/protrends/spooky-menus) (Lifestyle) ## Trending in Lifestyle - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Real-Time Sunny Drink Maps](https://www.trendhunter.com/trends/cointreau-spicy-margarita-map) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)