# Hemp Innovation Consumers accept cannabis in more ways than one. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published May 7, 2011, updated Aug 24, 2011 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hemp-haven-consumers-accept-cannibis-in-more-ways-than-one ## Key Figures - Trend score: 4.9/10 - Evidence articles: 8 ## What is the Hemp Innovation trend? **Hemp Innovation:** More and more consumers—even those who do not use the drug—are beginning to accept marijuana as part of everyday life. Currently, 15 U.S. states have legalized marijuana, and hemp- and cannabis-based products are flooding the market, from drinks and fashion to secret phone compartments made for stashes. It seems that pot is becoming almost common; it is likely that the number of products inspired by it will only increase from here. ## At a Glance - Evidence: 8 featured examples - Articles from: Sep 23, 2010 to Jul 14, 2011 - Published: May 7, 2011 - Last updated: Aug 24, 2011 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 90% men, 10% women - Primary generations: Millennial ## Examples of the Hemp Innovation trend 8 featured examples from Sep 23, 2010 to Jul 14, 2011. - [Secret Stash Smartphone Cases](https://www.trendhunter.com/trends/ihit-iphone-4-case): The iHit iPhone 4 Case Protects Your Phone and Your One-Hitter (Category: Tech) Implication: Consumer electronics manufacturers can explore partnerships with discreet accessory makers to add value to their products - [Cannabis-Flavored Fashion](https://www.trendhunter.com/trends/upper-playground-walrus-pop): The Upper Playground Walrus Pop Collection Pairs Lighters With Tees (Category: Fashion) Implication: The fashion industry can tap into the cannabis-flavored fashion trend and incorporate unique flavors into their clothing lines. - [Social Media Marijuana Support](https://www.trendhunter.com/trends/legalizing-pot-in-california): Legalizing Pot in California is Backed by Facebook Employees (Category: Pop Culture) Implication: The industry that involves the production, distribution, and sale of marijuana and related products, which would be directly affected by the legalization of pot in California. - [Sustainable Pot Packaging](https://www.trendhunter.com/trends/oranicann-marijuana): Marijuana Goes Greener with the Eco-Friendly OrganiCann Marijuana (Category: Eco) Implication: The packaging industry can explore ways to integrate biodegradable materials and reduce plastic waste like OrganiCann's marijuana packaging. - [Marijuana Beverages](https://www.trendhunter.com/trends/canna-cola-pot-laced-sodas): The New Canna Cola Pot-Laced Sodas Come in Five Mind-Blowing Flavors (Category: Lifestyle) Implication: Incorporating cannabis into their product lines. - [Euphoric Desserts](https://www.trendhunter.com/trends/cannabis-ice-cream): Creme De Canna Helps is a Sweeter Form of Relaxing Medication (Category: Business) Implication: Creme De Canna is leading the way for sweet and medicated cannabis products as the cannabis industry continues to grow. - [Ganja-Loving Kicks](https://www.trendhunter.com/trends/huf-hupper-420): The HUF Hupper 420 Pack Pays Tribute to the Famous Stoner Holiday (Category: Lifestyle) Implication: The skateboarding industry can utilize the intersection of the skater and stoner subcultures to create innovative products that cater to both demographics. - [Stoner-Friendly Online Discounts](https://www.trendhunter.com/trends/weedmaps-daily-deals): WeedMaps Daily Deals Lets You Know About Dank Deals (Category: Marketing) Implication: Disruptive innovation opportunity: Explore new business models and technology solutions to optimize operations in the growing cannabis industry. ## Themes within the Hemp Innovation trend ### Mainstream acceptance of marijuana With 15 U.S. states legalizing marijuana and an increase in marijuana-based products, there is a growing mainstream acceptance of marijuana that presents opportunities for businesses to innovate. ### Environmentally-friendly marijuana packaging With the growing concern of environmental issues and the prominence of the medical marijuana industry, there is an opportunity for businesses to create sustainable packaging alternatives like OrganiCann's eco-packaging. ### Innovative marijuana products As discussions of legalizing marijuana continue, businesses are creating unique and innovative products like Canna Cola's pot-laced sodas and the iHit iPhone 4 case that presents opportunities for innovation within the industry. ## What the Hemp Innovation trend means for industry ### For Cannabis and Hemp Based Products With the growing mainstream acceptance of marijuana, there is an opportunity for businesses in the cannabis and hemp-based market to innovate and create unique products for medical and recreational use. ### For Packaging Industry With the push for environmentally-friendly alternatives and the growth of the medical marijuana industry, there is an opportunity for businesses in the packaging industry to create sustainable options like OrganiCann's eco-packaging. ### For Technology Industry As innovative products like the iHit iPhone 4 case and the Canna Cola pot-laced sodas emerge, there is an opportunity for the technology industry to integrate marijuana into their products and services. ## Trend signals for Hemp Innovation Trend score 4.9 out of 10, from popularity 81%, activity 58%, freshness 8%. - Popularity: 81% - Activity: 58% - Freshness: 8% ## Recent trend clusters - [Ritual Retail](https://www.trendhunter.com/protrends/beauty-service-retail) (Business) - [Comfort Buffer](https://www.trendhunter.com/protrends/nostalgic-drink-launches) (Lifestyle) - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Climate Buffer](https://www.trendhunter.com/protrends/range-extended-suv) (Autos) ## Trending in Business - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Spice Discovery Calendars](https://www.trendhunter.com/trends/flavor-countdown-calendars) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) All articles: [Business](https://www.trendhunter.com/business)