# Heirloom Snacking Brands are using heirloom ingredients to create better-for-you snacking options. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Aug 19, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/heirloom-snacking ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Heirloom Snacking trend? **Heirloom Snacking:** Heirloom produce—or produce that hasn't been genetically modified or crossbred with any other varieties for several generations—offers an enriching flavor and nutrition profile. Snacking brands are embracing such ingredients in their products, ultimately diversifying the healthy options on the shelf. ## The consumer insight behind the Heirloom Snacking trend As a result of the contemporary movement for wellness in everyday lifestyles, conscientious consumers are placing emphasis on clean eating—both during main meals and when on-the-go. In this space, many are increasingly turning to traditional options, as they associate heritage with things like non-processed, nutritious, and local. When taking care of their daily bodily intake, individuals tend to feel happier, more energetic and even more productive. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 5, 2019 to Feb 26, 2020 - Published: Aug 19, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Heirloom Snacking trend ### Heirloom Ingredients Use of heirloom ingredients in snacks is a trend and it provides better taste and nutrition profile. ### Clean Eating Growing interest in clean and healthy eating has led brands to use non-processed, nutritious, and local ingredients. ### Upcycling Brands are using leftover ingredients to create new products and minimize waste in the food industry. ## What the Heirloom Snacking trend means for industry ### For Snacking Industry Heirloom ingredients and unique flavor combinations are disrupting the snacking industry. ### For Organic and Sustainable Food Industry Brands with a commitment to clean, organic, and transparent food are disrupting the food industry. ### For Waste Management Industry Creating new products from leftover ingredients and minimizing food waste can disrupt the waste management industry. ## Workshop question How can your brand increase its authenticity by appealing to heritage? ## Trend signals for Heirloom Snacking Trend score 2.4 out of 10, from popularity 36%, activity 28%, freshness 9%. - Popularity: 36% - Activity: 28% - Freshness: 9% ## Examples of the Heirloom Snacking trend 4 featured examples from Mar 5, 2019 to Feb 26, 2020. - [Artisanal Upcycled Crackers](https://www.trendhunter.com/trends/heirloom-snack-crackers): Pipcorn's Heirloom Snack Crackers are Made with Upcycled Corn Flour (Category: Eco) Implication: Exploring ways to minimize food waste and create innovative products. - [Petal-Infused Caramels](https://www.trendhunter.com/trends/apple-cider-caramels): Little Apple Treat's Apple Cider Caramels Contain Rose Petals & Cacao Nibs (Category: Lifestyle) Implication: The use of unconventional ingredients in caramels presents an opportunity to innovate flavors and textures in the confectionery industry. - [Free-From Sprouted Granolas](https://www.trendhunter.com/trends/sprouted-granola): One Degree Organic Foods' Pumpkin Seed and Flax Granola is Gluten-Free (Category: Lifestyle) Implication: Granola manufacturers can leverage the rising demand for gluten-free options by diversifying their product lines and incorporating unique ingredients like heirloom Styrian Pumpkin… - [Sesame Seed Wafer Cookies](https://www.trendhunter.com/trends/benne-wafer-cookies): Trader Joe's Benne Wafer Cookies are Made from Heirloom Sesame Seeds (Category: Lifestyle) Implication: The food and beverage industry can benefit from incorporating niche and unusual ingredients, like heirloom varieties or traditional ethnic foods. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)