# Hearty Revival Filling food is revisited as a backlash to portion control. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 27, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hearty-revival ## Key Figures - Trend score: 3.5/10 - Evidence articles: 7 ## What is the Hearty Revival trend? **Hearty Revival:** The more popular the health food wave becomes, the more of a backlash it sees. Most recently, this can be observed in the form of hearty revival. Consumers who are sick of portion control are revisiting filling, full multi-course meals with decadent sides, changing the preconceived face of food and flavor's future. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 29, 2012 to Aug 31, 2016 - Published: Jan 27, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Hearty Revival trend ### Hearty Food Revival Consumers are moving away from portion control and revisiting full multi-course meals with decadent sides, creating disruptive innovation opportunities in the food industry for hearty and filling menu options. ### Indulgent Fast Food Fast food chains are creating menu items with indulgent and savory ingredients such as deep-fried kale clusters and artisanal cheesesteak sandwiches, appealing to customers who are looking for a more unique and satisfying menu options. ### Alternative Diets Alternative diets, such as vegan and tortilla-based cleanses, are gaining popularity among those looking to adopt new eating habits and fitness routines, creating disruptive innovation opportunities for the food industry to create unique and filling alternatives. ## What the Hearty Revival trend means for industry ### For Food and Beverage Industry The food and beverage industry can integrate hearty and filling menu options, indulgent and savory ingredients, and innovative alternative diets for consumers looking for unique and satisfying options. ### For Fast Food Industry The fast food industry can create menu items that appeal to customers looking for indulgent and savory options, such as deep-fried kale clusters and artisanal cheesesteak sandwiches. ### For Fitness Industry The fitness industry can capitalize on alternative diets, such as vegan and tortilla-based cleanses, by providing educational resources and partnering with the food industry to create healthy and filling alternatives. ## Trend signals for Hearty Revival Trend score 3.5 out of 10, from popularity 54%, activity 41%, freshness 8%. - Popularity: 54% - Activity: 41% - Freshness: 8% ## Examples of the Hearty Revival trend 7 featured examples from Aug 29, 2012 to Aug 31, 2016. - [Taco-Based Cleanses](https://www.trendhunter.com/trends/taco-cleanse): The 'Taco Cleanse' is a Tortilla-Based Detox for Breakfast, Lunch and Dinner (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce new diet plans and products within the health and wellness industry that cater to unique and unconventional dietary preferences, such… - [Layered Cheese Pizzas](https://www.trendhunter.com/trends/layered-cheese): Iamafoodblog's Four Cheese Pizza Recipe Boasts Mozzarella and Brie (Category: Lifestyle) Implication: Disruptive innovation opportunities in creating new pizza flavors and experimenting with unconventional ingredients. - [Savory Chocolate Sandwiches](https://www.trendhunter.com/trends/bacon-and-nutella): This Bacon and Nutella Melt is Sandwiched Between Pound Cakes (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of sweet-savory combinations by creating unique, indulgent products like sweet and savory sandwich kits. - [Egg-Brimming Baked Potatoes](https://www.trendhunter.com/trends/our-best-bites-recipe): This 'Our Best Bites' Recipe Looks too Good for Words (Category: Lifestyle) Implication: The food and beverage industry can explore new breakfast fusion ideas and develop innovative products that combine unexpected ingredients. - [Artisanal Cheesesteak Sandwiches](https://www.trendhunter.com/trends/artisanstyle-philly-sandwich): The New Artisan-Style Philly Sandwich is a Hearty Fast Food Meal (Category: Lifestyle) Implication: Fast food chains are exploring new menu options and ingredients to attract younger customers and compete with fast-casual rivals. - [Carnivore-Approved Pizza Pies](https://www.trendhunter.com/trends/different-kinds-of-meat): The 'Epic Meatz Pizza' is Topped with Five Different Kinds of Meat (Category: Lifestyle) Implication: Opportunity for pizza chains to capitalize on the growing demand for indulgent meat toppings by introducing unique and innovative meat-heavy pizza options. - [Deep-Fried Kale Clusters](https://www.trendhunter.com/trends/deep-fried-food): This Deep-Fried Food Turns Kale into an Unhealthy Treat (Category: Lifestyle) Implication: Fast food chains can consider adding trendy and indulgent snacks to their menus. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)