# Health-Conscious Carnivore Consumers opt for healthy steak dishes to alleviate their guilt. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 11, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/healthy-steak ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Health-Conscious Carnivore trend? **Health-Conscious Carnivore:** The emphasis on health-consciousness has caused many meat-eaters to reevaluate their consumption habits. Those unwilling to do away with red meat entirely are turning to reformatted steak dishes that feature healthy ingredients and marinades. Ultimately, consumers are feeling such a pressure to alter their diets, even their guilty pleasures are becoming more reflective of the health movement. ## At a Glance - Evidence: 6 featured examples - Articles from: May 7, 2015 to Jul 7, 2016 - Published: May 11, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Health-Conscious Carnivore trend ### Health-Conscious Carnivore Consumers opt for healthy steak dishes to alleviate their guilt ### Herb-infused Marinades Foodies experiment with herb-infused marinades to add healthy and rustic flavors in steak meals ### Lighter Fast Food Options Fast food chains introduce healthier and low-calorie options to cater to a more health-conscious customer base ## What the Health-Conscious Carnivore trend means for industry ### For Food Industry Businesses need to incorporate health-conscious options in their menu to stay relevant in the ever-changing food preferences of customers ### For Fast Food Industry Fast food chains need to introduce healthier options to cater to the continuously growing market of health-conscious consumers ### For Casual Dining Industry Casual dining restaurants need to promote their healthier and nutritious menu items to meet the rising demand of health-conscious customers ## Workshop question What aspects of your product could be tweaked to give consumers a leg up on their journey towards self-improvement? ## Trend signals for Health-Conscious Carnivore Trend score 3.6 out of 10, from popularity 52%, activity 47%, freshness 8%. - Popularity: 52% - Activity: 47% - Freshness: 8% ## Examples of the Health-Conscious Carnivore trend 6 featured examples from May 7, 2015 to Jul 7, 2016. - [Lightened-Up Steak Sandwiches](https://www.trendhunter.com/trends/flatbread-sandwiches): Taco Bell's New Flatbread Sandwiches are a Lighter Fast Food Option (Category: Lifestyle) Implication: The fast food industry can diversify its offerings by capitalizing on the trend of lighter and healthier options to cater to a wider range of consumers. - [Exlusive Steak Wraps](https://www.trendhunter.com/trends/sirloin-steak-menu): McDonald's Australia has a Sirloin Steak Menu Consisting of Wraps and Salad (Category: Lifestyle) Implication: Fast food chains can experiment with unconventional ingredients and flavors to stay competitive and attract new customers. - [Steak Roll Wraps](https://www.trendhunter.com/trends/steak-roll): Maebells' Steak Recipe Provides a Versatile Base to Make Your Own (Category: Lifestyle) Implication: Develop new breadless wrap options and innovative steak recipes to cater to health-conscious and adventurous eaters. - [Nutritious Fast Casual Salads](https://www.trendhunter.com/trends/asianinspired-salads): Pei Wei's New Asian-Inspired Salads are a Healthy Dinner Option (Category: Lifestyle) Implication: Fast casual restaurants can take advantage of the demand for nutritious fast casual salads by offering their own innovative salad options. - [Steak Lettuce Wraps](https://www.trendhunter.com/trends/steak-lettuce-wraps): Jamie Purviance Creates a Healthy Recipe with a Ginger and Soy Base (Category: Lifestyle) Implication: The food industry has the potential to embrace healthier recipes and create disruptive innovations in the culinary space. - [Herb-Infused Steaks](https://www.trendhunter.com/trends/new-york-steak): This New York Steak Recipe Uses Fresh Herbs (Category: Lifestyle) Implication: The food and beverage industry can explore the production and marketing of herb-infused steaks as a premium and gourmet meal option. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)