# Healthy Mix Baking mixes are based in healthy ingredients that avoid the use of flour. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 18, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/healthy-mix ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Healthy Mix trend? **Healthy Mix:** When it comes to pre-made baking mixes, ingredients that are high in carbs are relatively common. This is changing as emerging brands in this space aim to adapt to people's healthier lifestyles with alternative options--with products based in everything from quinoa to chickpeas. ## The consumer insight behind the Healthy Mix trend The alternative ingredient market is increasingly popular among consumers, who don't just expect alternatives in the healthy foods and beverages they consume--but in the indulgent ones as well. Being able to indulge without having to compromise on the foods they want to eat to maintain their health is key to health-conscious consumers, and brands are increasingly meeting that demand. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 25, 2019 to Nov 4, 2021 - Published: Aug 18, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Healthy Mix trend ### Healthy Alternative Baking Mixes The rising popularity of alternative ingredients is increasing with consumers who don't just expect healthy food options but in the indulgent ones too. ### Reduced Sugar Baking Mixes Baking mixes with a reduced amount of sugar are gaining popularity because they enable people to indulge with less sugar without sacrificing taste. ### Protein Cookie Baking Mixes Protein cookie baking mixes are growing in popularity as they provide a better-for-you indulgence that appeals to active and outdoor enthusiasts. ## What the Healthy Mix trend means for industry ### For Food and Beverages The food and beverage industry can explore these trends by offering healthier alternatives, reduced sugar options and protein-based mix products. ### For Health and Wellness The health and wellness industry can focus on these trends by promoting healthier options, reduced sugar consumption and protein-based indulgence products. ### For Packaged Goods Innovative packaging ideas can target health conscious consumers interested in alternative ingredients, lower sugar options and protein-based treats. ## Workshop question How is your brand prioritizing health-conscious consumers? ## Trend signals for Healthy Mix Trend score 2.7 out of 10, from popularity 40%, activity 31%, freshness 10%. - Popularity: 40% - Activity: 31% - Freshness: 10% ## Examples of the Healthy Mix trend 5 featured examples from Nov 25, 2019 to Nov 4, 2021. - [Insect Protein Baking Mixes](https://www.trendhunter.com/trends/protein-baking-mix): Cricket Bakery's Mixes Make Loaves, Banana Bread & Pancakes (Category: Eco) Implication: Incorporating insect protein into baking mixes presents an innovative opportunity for the baking mixes industry to meet the evolving consumer preferences. - [Almond Flour Baking Mixes](https://www.trendhunter.com/trends/almond-flour-baking): Blue Diamond's Minimal Ingredient Baking Mixes are Gluten-Free (Category: Lifestyle) Implication: Food manufacturers can create and market gluten-free baking mixes using alternative flours like almond, rice, or tapioca flour. - [Chickpea-Based Cookie Mixes](https://www.trendhunter.com/trends/chickpea-butter-cookie-mix): The Amazing Chickpea Now Offers a Nut-Free Chickpea Butter Cookie Mix (Category: Lifestyle) Implication: Food companies have opportunities to create and market nut-free baking and spread options to cater to people with allergies. - [Low-Sugar Baking Mixes](https://www.trendhunter.com/trends/reducedsugar-baking-mixes): Miss Jones Baking Co Reduced-Sugar Baking Mixes Come in Five Options (Category: Marketing) Implication: The baking mix industry can tap into the growing demand for healthier baking options and develop products using 100% whole grains and natural sweeteners. - [Protein Cookie Baking Mixes](https://www.trendhunter.com/trends/cookie-baking-mixes): Sandbox Snack Co.'s Mixes are Gluten-Free and Easy to Make with Water (Category: Lifestyle) Implication: Sandbox Snack Co.'s protein cookie baking mixes presents a disruptive innovation opportunity for the baking mix industry with the addition of gluten-free, easy-to-make, and health… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)