# Healthy Instant Instant coffee brands are highlighting the health benefits in their products. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Sep 13, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/healthy-instant ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Healthy Instant trend? **Healthy Instant:** Brands are elevating the instant coffee experience to serve not only convenience and efficiency but also nutrition. These health-focused product ranges are supplemented by special ingredients like CBD, mushrooms, and more. ## The consumer insight behind the Healthy Instant trend Consumers with busy lifestyles understand the importance of keeping healthy, both physically and mentally, and their awareness is sharpened by the ongoing wellness movement that emphasizes the importance of self-care. Since convenience is incredibly important to this demographic, individuals are prioritizing healthier choices in products that enable them to save time. This allows consumers to feel better supported, without adding any more stress—pertaining to preparation or cleaning—to their day-to-day. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 8 to Sep 13, 2020 - Published: Sep 13, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Healthy Instant trend ### Health-focused Instant Coffees Instant coffee brands are emphasizing the healthy benefits in their products by offering special ingredients such as CBD and mushrooms. ### Functional Instant Coffees Instant coffee brands are adding functional ingredients to improve overall well-being of consumers. ### Instant Mushroom Coffee Blends Instant coffee brands are offering mushroom-infused coffee blends to provide a healthier alternative for consumers. ## What the Healthy Instant trend means for industry ### For Coffee Industry By incorporating new ingredients and promoting instant coffee as a healthy alternative, coffee companies can meet the demands of health-conscious consumers. ### For Wellness Industry Coffee companies can take advantage of the ongoing wellness trend by offering health-focused and functional products. ### For Fast-moving consumer goods (FMCG) Industry Adding healthier options to the instant coffee sector can cater to time-poor consumers looking for convenience without sacrificing their health. ## Workshop question How might your brand combine convenience with health and wellness? ## Trend signals for Healthy Instant Trend score 3.0 out of 10, from popularity 48%, activity 35%, freshness 9%. - Popularity: 48% - Activity: 35% - Freshness: 9% ## Examples of the Healthy Instant trend 4 featured examples from Apr 8 to Sep 13, 2020. - [Instant Mushroom Coffee Blends](https://www.trendhunter.com/trends/mushroom-coffee-blend): Sayan's Mushroom Coffee Blend is for Energy, Clarity, and Wellness (Category: Lifestyle) Implication: Opportunity for coffee manufacturers to explore the mushroom coffee blend trend and incorporate functional ingredients to develop innovative instant coffee products that cater to… - [CBD-Enriched Instant Coffees](https://www.trendhunter.com/trends/cbd-living-instant-coffee): The CBD Living Instant Coffee Comes in Three Varieties (Category: Marketing) Implication: By adding CBD to coffee the industry can tap into the rising health and wellness trends to potentially increase sales and become more innovative. - [Functional Instant Coffees](https://www.trendhunter.com/trends/phenolaeis-instant-coffee): The Phenolaeis Instant Coffee Has the Palm Fruit Bioactive Complex (Category: Marketing) Implication: The coffee industry can tap into the trend by developing and marketing functional instant coffee products that cater to consumers' wellness needs. - [Instant Mushroom Coffees](https://www.trendhunter.com/trends/instant-mushroom-coffee): Z Natural Foods' Organic Instant Mushroom Coffee is Highly Nutritious (Category: Lifestyle) Implication: The health and wellness industry can tap into the trend of functional superfood beverages, like Z Natural Foods' Organic Instant Mushroom Coffee, by developing and marketing innov… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)