# Alcohol Nutrition Brands make unexpected alcohol infusions to convey health-consciousness. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 16, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/healthy-hooch ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Alcohol Nutrition trend? **Alcohol Nutrition:** Consumers are constantly looking for ways to improve their overall health, even when it comes to vices, which is being addressed with alcohol products that infuse fresh fruit or vegetable flavoring. This "healthy" approach is expanding market reach to satisfy those looking for variety and balance in their diet. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 18, 2014 to Jun 13, 2015 - Published: Jul 16, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Alcohol Nutrition trend ### Functional Alcohol Brands are infusing fresh fruit or vegetable flavoring to offer 'healthy' alcohol options that appeal to consumers looking for variety and balance in their diet, presenting an opportunity for disruptive innovation in new functional flavor combinations. ### Natural Flavor Infusions Brands are looking to infuse all-natural flavors into alcohol that appeals to those with a preference for whole, unprocessed ingredients, presenting an opportunity for disruptive innovation in unique and authentic flavor combinations. ### Cross-Category Drinks Brands are combining popular beverage categories like coconut water, quinoa, tomato juice with alcoholic beverages to offer unique and unusual flavor combinations, presenting an opportunity for disruptive innovation in new cross-category combinations. ## What the Alcohol Nutrition trend means for industry ### For Food & Beverage The food and beverage industry can reference these trends to develop new products that cater to consumers looking for cross-category drinks with functional and natural flavor components. ### For Alcohol Industry The alcohol industry can reference these trends to expand and diversify product portfolios with functional and natural flavor infusions and unique cross-category combinations. ### For Health & Wellness Industry The health and wellness industry can reference these trends to identify and target the growing group of consumers looking for healthier alcoholic beverage options and cross-category drinks with functional ingredients. ## Trend signals for Alcohol Nutrition Trend score 3.9 out of 10, from popularity 62%, activity 49%, freshness 8%. - Popularity: 62% - Activity: 49% - Freshness: 8% ## Examples of the Alcohol Nutrition trend 4 featured examples from Jun 18, 2014 to Jun 13, 2015. - [Boozy Tomato Beverages](https://www.trendhunter.com/trends/alcohol-and-tomato-juice): Toma Toma Sparkling Combines Alcohol and Tomato Juice (Category: Lifestyle) Implication: Opportunity for alcohol companies to market new products or expand their lines with innovative ingredients, pre-mixed cocktails, or healthier options. - [Artisanal Vodka Flavors](https://www.trendhunter.com/trends/flavored-vodka-line): Twenty2 Vodka's Newest Flavored Vodka Line Honors Authentic Ingredients (Category: Lifestyle) Implication: The alcohol industry can explore the trend of introducing flavored vodka lines with authentic and unusual flavors like Twenty2 Vodka's 'Rested Expressions' to diversify their offe… - [Alcoholic Coconut Water](https://www.trendhunter.com/trends/coconut-water-and-vodka): Coco Vodka is a Tropical Drink That Combines Coconut Water and Vodka (Category: Lifestyle) Implication: Coco Vodka presents an opportunity to change the game in the alcoholic beverage industry by offering an innovative and unique flavor combination. - [Healthy Quinoa Whiskies](https://www.trendhunter.com/trends/quinoa-whiskey): The Corsair Quinoa Whiskey is Filled with Delicious Protein (Category: Lifestyle) Implication: Incorporating protein-infused liquors into the market can disrupt the traditional liquor industry and appeal to health-conscious consumers seeking innovative drinking experiences. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)