# Fauxdulgent Patisserie Healthy consumers seek baked goods that use alternative ingredients. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Sep 21, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/healthified-patisserie ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Fauxdulgent Patisserie trend? **Fauxdulgent Patisserie:** The ongoing health wave is influencing packaged goods brands and dining venues to offer treats and pastries that are vegan-friendly, organic and appeal to consumers with dietary restrictions. This opens indulgences up to consumers who are strictly prioritizing health, permitting both the flavor and experience typically associated with baked goods. This speaks to the need to consume experiences, as well as products. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 12, 2015 to Sep 14, 2016 - Published: Sep 21, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Fauxdulgent Patisserie trend ### Healthy Indulgences Consumers seek out indulgent treats that prioritize health and wellness through vegan, organic, and dietary restriction-friendly ingredients. ### Customization Customizable, personalized and made-to-order baked goods become a trend in gourmet baked good stores. ### Plant-Based Eating Veganism and plant-based diets continue to influence the bakery industry as more stores opt for all-vegan offerings and plant-based ingredients. ## What the Fauxdulgent Patisserie trend means for industry ### For Bakery New trends in the bakery industry include healthier indulgences, customization and the use of more plant-based ingredients. ### For Foodtech Advancements in foodtech can help in creating new plant-based ingredients, reducing waste in production, and customizing baked goods at scale. ### For Lifestyle and Wellness The focus on health and wellness through dietary choices and plant-based eating is becoming a more prominent aspect of consumers' lifestyles. ## Workshop question How can your brand elevate the experience that surrounds your product or service? ## Trend signals for Fauxdulgent Patisserie Trend score 4.5 out of 10, from popularity 66%, activity 61%, freshness 8%. - Popularity: 66% - Activity: 61% - Freshness: 8% ## Examples of the Fauxdulgent Patisserie trend 5 featured examples from Jun 12, 2015 to Sep 14, 2016. - [Plant-Based Bakeries](https://www.trendhunter.com/trends/sweets-by-chloe): 'Sweets by CHLOE' is a New Vegan Offshoot from Chloe Coscarelli (Category: Lifestyle) Implication: The rise of vegan bakeries and plant-based eateries presents an opportunity for the food service industry to cater to the growing demand for plant-based options. - [Galaxy Donut Designs](https://www.trendhunter.com/trends/vegan-donut): The Cosmic Vegan Donut Recipe Features Designs That Are Out of This World (Category: Lifestyle) Implication: Companies in the food and beverage industry can explore the creation of visually stunning and unique food designs, targeting both vegan and non-vegan consumers. - [Gourmet Donut Shops](https://www.trendhunter.com/trends/blue-star-donuts): Blue Star Donuts Offers a Myriad of Artisanal and Guilt-Free Recipes (Category: Lifestyle) Implication: Opportunities for businesses in the food and beverage industry to innovate by offering unique and high-quality donuts made with organic and locally sourced ingredients. - [Indulgent Raw Vegan Desserts](https://www.trendhunter.com/trends/the-honest-treat): Kuala Lampur's The Honest Treat Bakery Offers Guilt-Free Treats (Category: Lifestyle) Implication: Disruptive innovation opportunity: Implement innovative techniques and ingredients to create guilt-free baked goods for customers with dietary restrictions. - [Gourmet Cinnamon Buns](https://www.trendhunter.com/trends/cinnamon-buns): Cinnaholic's Customizable Baked Goods are All Vegan (Category: Lifestyle) Implication: Disruptive innovation opportunity: Implement automated baking processes and robotic technology to increase efficiency and productivity in the bakery industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)