# Health-Conscious Child Brands invite kids to take an active role in their health with products. By [Riley von Niessen](https://www.trendhunter.com/rileyvonn), Managing Editor | Published Nov 9, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/healthconscious-child ## Key Figures - Trend score: 2.7/10 - Evidence articles: 6 ## What is the Health-Conscious Child trend? **Health-Conscious Child:** Educational, fitness and diet-focused brands are targeting child consumers in an effort to encourage them to think more about how their actions affect their health. Although this can be a tricky area to tread, many brands are doing so successfully by offering streamlined products that introduce concepts in a fun and simple way -- rather than one that verges on dangerous obsession. In addition to promoting a healthy lifestyle that's likely to last through one's adulthood, these efforts show that parents are prioritizing children's overall development, as opposed to specific areas tackled by the education system. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 9, 2015 to Nov 12, 2016 - Published: Nov 9, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America ## Themes within the Health-Conscious Child trend ### Child Health Education More brands are catering to children by introducing products that educate them about their health in a fun and simple way. ### Kid-Friendly Wellness Supplements Brands are focusing their efforts on creating chewable or drinkable formats of supplements that are both appealing and beneficial to children. ### Child-Focused Wellness Wearables Fitness wearable brands are targeting children and introducing innovative reward systems during various fitness challenges to increase engagement among them. ## What the Health-Conscious Child trend means for industry ### For Healthcare Brands in the healthcare industry can introduce more child-friendly products to focus on children's overall development and enable parents in prioritizing their children's health. ### For Fitness Fitness brands can introduce innovative wearable systems that are tailored for children and gamify fitness activity with advanced reward systems. ### For Consumer Goods Brands in the consumer goods industry can introduce products that provide child-friendly educational content while also offering nutrition and wellness benefits. ## Workshop question How can your brand incorporate the lifestyles and needs of unlikely demographics? ## Trend signals for Health-Conscious Child Trend score 2.7 out of 10, from popularity 42%, activity 31%, freshness 8%. - Popularity: 42% - Activity: 31% - Freshness: 8% ## Examples of the Health-Conscious Child trend 6 featured examples from Jun 9, 2015 to Nov 12, 2016. - [Chewable Probiotic Supplements](https://www.trendhunter.com/trends/probiotic-supplement): This Raspberry-Flavored Probiotic Supplement is Designed for Kids (Category: Lifestyle) Implication: The expansion of Bluebonnet's children's line demonstrates the growth potential for the health and wellness supplement industry, particularly in the niche of chewable probiotic su… - [Medical Teaching Toys](https://www.trendhunter.com/trends/gomo): The Gomo Doll Helps Doctors Teach Kids About Their Ailments (Category: Life-Stages) Implication: The healthcare industry can explore opportunities to develop and integrate interactive teaching toys and digital tools that aid in patient education and anxiety reduction for chil… - [Children's Fitness Wearables](https://www.trendhunter.com/trends/vivofit-jr): Garmin's Vivofit Jr. is for Kids Ages Four to Nine (Category: Life-Stages) Implication: Companies that produce fitness wearables may expand their market by creating wearables for kids. - [Kiddie Protein Bars](https://www.trendhunter.com/trends/protein-for-kids): The Simply Protein Kids Bar Makes Protein for Kids Accessible & Enjoyable (Category: Lifestyle) Implication: The food industry can develop innovative protein-packed products for kids, healthy snack bars, and allergen-free snacks to cater to changing consumer preferences. - [Kid-Friendly Probiotic Tablets](https://www.trendhunter.com/trends/probiotic-tablets): These Align Jr. Supplements Come in a Fun Cherry Smoothie Flavor (Category: Life-Stages) Implication: Opportunity for health and wellness companies to expand their product lines by introducing probiotic supplements for children. - [Child-Sized Yoga Mats](https://www.trendhunter.com/trends/sweetlime): The SweetLime Yoga Mats Encourage Kids to Practice Yoga (Category: Lifestyle) Implication: Disruptive innovation opportunities exist for fitness equipment manufacturers to create child-sized yoga mats and other child-friendly fitness products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)