# Health-Conscious Caffeine Health food ingredients are added to coffee flavors to aid wellness. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 23, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/healthconscious-caffeine ## Key Figures - Trend score: 4.4/10 - Evidence articles: 8 ## What is the Health-Conscious Caffeine trend? **Health-Conscious Caffeine:** Seeking to adhere to healthy lifestyles without sacrificing everyday routine, consumers are altering things like coffee to have nutritional benefits. Customizing caffeine flavors with berries, quinoa and fruits, consumers are moving beyond traditional caffeinated beverages toward hybrid alternatives that satisfy a need for both energy and wellness. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 28, 2015 to May 31, 2017 - Published: Apr 23, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Health-Conscious Caffeine trend ### Hybrid Beverages Creating coffee blends with healthy ingredients satisfies a need for both energy and wellness. ### Functional Caffeinated Beverages Adding vitamins, guarana, ginseng, or mushrooms to caffeine beverages offers additional health benefits and energy boosts. ### Health-Conscious Edible Refreshments Developing alternative versions of popular drinks or snacks with fewer calories and more health benefits meets the demand for healthier options in everyday routines. ## What the Health-Conscious Caffeine trend means for industry ### For Food and Beverage The food and beverage industry is diverse and multiple categories, like coffee shops and cafes, could benefit from exploring the demand for hybrid, functional or health-conscious beverages. ### For Health and Wellness The health and wellness industry could integrate these trends to create new product lines, services, or promotions to cater to the growing interest in fitness and nutrition for the everyday consumer. ### For Consumer Packaged Goods The consumer packaged goods industry could explore innovative ways to package, market, and distribute health-conscious and functional drinks, especially when looking to diversify their product lines and appeal to customers looking for healthier options. ## Workshop question In what ways can your product or service be combined with your consumer's daily rituals? ## Trend signals for Health-Conscious Caffeine Trend score 4.4 out of 10, from popularity 67%, activity 56%, freshness 8%. - Popularity: 67% - Activity: 56% - Freshness: 8% ## Examples of the Health-Conscious Caffeine trend 8 featured examples from Mar 28, 2015 to May 31, 2017. - [Caffeinated Superfood Beverages](https://www.trendhunter.com/trends/herbal-energy): Love Grace's Organic Herbal Energy Features Cold-Brewed Blends (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend for superfoods to create new and innovative beverages. - [Functional Vitamin Teas](https://www.trendhunter.com/trends/super-teas): Tetley's Super Teas Promote Focus, Enhanced Immunity and More (Category: Lifestyle) Implication: Opportunity for tea companies to develop functional vitamin teas to meet consumer demand. - [Calorie-Conscious Pumpkin Lattes](https://www.trendhunter.com/trends/skinny-latte): This Skinny Latte Version Offers a Healthy Pumpkin Spice Drink (Category: Lifestyle) Implication: The beverage industry can take advantage of the growing demand for healthier options by developing new products that use natural sweeteners and reduced calories. - [Caffeinated Adult Popsicles](https://www.trendhunter.com/trends/adult-popsicle): The Brewla Ice Pops are Made Using Organic Milk and Cold Brew Coffee (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the adult popsicle market by introducing new and exciting flavors made with healthy ingredients. - [Caffeinated Quinoa Breakfasts](https://www.trendhunter.com/trends/breakfast-quinoa): This Breakfast Quinoa Replaces an Unhealthy Morning Mocha Latte (Category: Lifestyle) Implication: Explore new product offerings in the food and beverage industry by introducing innovative breakfast options using quinoa and coffee. - [Metabolism-Boosting Instant Coffees](https://www.trendhunter.com/trends/instant-coffees): This New Coffee Line is Infused with Guarana and Ginseng (Category: Lifestyle) Implication: Innovative opportunities to add functional ingredients to coffee products and cater to consumers seeking drinks that boost energy and metabolism. - [Hydrating Alkaline Teas](https://www.trendhunter.com/trends/tisane-tea): The TISANE TEAS Alkaline Teas are Ready-to-Drink and Organic (Category: Lifestyle) Implication: Developing new alkaline food and beverage products can provide opportunities for growth and differentiation in the industry. - [Energizing Kombucha Drinks](https://www.trendhunter.com/trends/yerba-mate-drink): Revive Kombucha is Introducing a Lively Fermented Yerba Mate Drink (Category: Lifestyle) Implication: The introduction of energizing kombucha drinks like Revive Kombucha's Solar presents opportunities for brands to tap into the growing demand for health-conscious beverages. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) - [Occasion Coding](https://www.trendhunter.com/protrends/holiday-themed-desserts) (Lifestyle) ## Trending in Lifestyle - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)