# Health Fashion Clothing items take on health-enhancing qualities through tech and design. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 25, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/health-fashion ## Key Figures - Trend score: 5.2/10 - Evidence articles: 5 ## What is the Health Fashion trend? **Health Fashion:** The merging of fashion and health industries can be seen in everything from immunity-boosting wear to clothing that detects mental health issues. These innovations reflect the consumer interest in wellness as it pertains to all aspects of their daily rituals–allowing for both convenience and function in the process of maintaining health. ## The consumer insight behind the Health Fashion trend As wellness tactics continue to bombard the market, health-conscious consumers are looking for solutions that are more aligned to their lifestyle habits and routines. Beyond that, as healthy living become more desirable, the cost of maintaining such a lifestyle becomes much higher - prompting consumers to look for more functional, dual-purpose options. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 12, 2018 to Jul 25, 2019 - Published: Jul 25, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Health Fashion trend ### Fashion-Health Integration Consumers demand better wellness solutions integrated into their daily routines. ### Expansion of Smart Wearables There is increasing interest in health-enhancing wearables featuring higher level of sophistication. ### Bio Design in Fashion Fashion designers are exploring materials with unique, natural characteristics to improve the fashion industry and the use of scientific research and natural ingredients within product design. ## What the Health Fashion trend means for industry ### For Fashion Industry Can take advantage of the trend to capture health-conscious consumers with marketable products that enhance wellness. ### For Healthcare Industry Integrating health data generated by the wearable technology can help medical professionals with diagnosis and care. ### For Material Science Can combine technology with natural, sustainable materials to create advanced and functional clothing items. ## Workshop question Consider a seemingly unlikely industry that your brand could take inspiration from. ## Trend signals for Health Fashion Trend score 5.2 out of 10, from popularity 74%, activity 73%, freshness 8%. - Popularity: 74% - Activity: 73% - Freshness: 8% ## Examples of the Health Fashion trend 5 featured examples from Jul 12, 2018 to Jul 25, 2019. - [Emotionally Intelligent Clothing](https://www.trendhunter.com/trends/ai-fashions): Beatrice Sangster-Bullers Dabbles in AI Fashion & Smart Clothing (Category: Eco) Implication: The fashion industry can integrate smart sensor technology and sustainable material innovations to create clothing that enhances emotional expression and connect with consumers on… - [Posture-Improving Undergarments](https://www.trendhunter.com/trends/posture-wear): The Kinflyte Posture Wear Effortless Improves the Back and More (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative apparel solutions that prioritize functionality and health benefits. - [Live Bacteria-Woven Fabrics](https://www.trendhunter.com/trends/benefits-of-live-bacteria): Rosie Broadhead Introduces the Benefits of Live Bacteria to Fashion (Category: Tech) Implication: The fashion and apparel industry can leverage probiotic fashion to introduce innovative garments with added functional benefits and enhanced wearer experience. - [UV-Emitting Baby Blankets](https://www.trendhunter.com/trends/phototherapy-nest): The Phototherapy Nest Helps Infants Build a Jaundice Immunity (Category: Life-Stages) Implication: Integrating light therapy blankets into neonatal care to improve treatment outcomes. - [Back Pain-Reducing Sweaters](https://www.trendhunter.com/trends/travel-hoodies): The 'Comfi' Memory Foam Travel Hoodies Provide Advanced Comfort (Category: Fashion) Implication: The fashion industry can incorporate back pain-reducing features into everyday clothing for increased comfort during daily activities. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)