# Health Coaching Health organizations offer online forms of care to increase accessibility. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Oct 22, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/health-coaching ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Health Coaching trend? **Health Coaching:** Many health organizations are offering online services to reach consumers who are unable or unwilling to seek in-person care. These services are both approachable and accessible, and serve as an introduction to other medical aids, especially in the arena of mental health. With younger generations being so digitally enmeshed, this shift signifies a natural evolution for the healthcare industry. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 8 to Oct 21, 2015 - Published: Oct 22, 2015 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Health Coaching trend ### Virtual Health Services The trend of offering online healthcare services is rapidly expanding as it increases accessibility for patients who cannot visit in-person health facilities. With mental health being a key area, there is a disruptive innovation opportunity to provide approachable and helpful mental health services to young demographic digitally enmeshed. ### Mobile Therapy Apps Mental health startups are disrupting traditional land-based therapy by providing counseling services by licensed therapists directly to their smartphones, offering affordability, convenience, and anonymity. Providing users with tools to manage mental health issues makes the scalability of these platforms accessible to many people and presents a disruptive innovation opportunity. ### Online Wellness Platforms As wellness is increasingly becoming a lifestyle choice rather than an occasional indulgence, this online trend provides a continuum of resources, from expert coaching to self-paced learning, that is accessible in a flexible manner. Wellness platforms such as oneOeight also offer tools for users to gather and discuss mental health, integrating social and digital spaces, a space with room for potential disruption. ## What the Health Coaching trend means for industry ### For Healthcare Healthcare organizations can leverage the trend of providing virtual health services to expand patient reach, improve care quality and offer increased accessibility at lower costs. ### For Mental Health Startups Mobile therapy apps are an area of innovation where startups can provide therapy services to a growing number of people who cannot access traditional health services; this market presents opportunities for improved diagnostic and provider selection options. ### For Wellness Industry As the wellness market is growing rapidly, there is potential for online wellness platforms to offer more tailored solutions to users, disrupting the traditional wellness industry through personalized and community-led services based on users' interests and likings. ## Workshop question How can you create a more accessible platform for your brand, as a way to engage more consumers? ## Trend signals for Health Coaching Trend score 2.9 out of 10, from popularity 47%, activity 33%, freshness 8%. - Popularity: 47% - Activity: 33% - Freshness: 8% ## Examples of the Health Coaching trend 4 featured examples from Aug 8 to Oct 21, 2015. - [Stress Therapy Apps](https://www.trendhunter.com/trends/mental-health-online): 'Lantern' is a Mental Health Online Platform That Guides Users Through Stress (Category: Tech) Implication: Opportunity for healthtech startups to develop and provide online platforms for mental health support and therapy. - [Anxiety-Alleviating Apps](https://www.trendhunter.com/trends/health-services-more-affordable): This App Makes Mental Health Services More Affordable (Category: Tech) Implication: Integrating technology into mental health services to provide affordable and accessible solutions. - [Healing Wellness Platforms](https://www.trendhunter.com/trends/oneoeight): Rachel Brathen's 'oneOeight' Will Be an Online Hub for Yoga and Healing (Category: Lifestyle) Implication: The yoga and fitness industry can benefit from creating online platforms like 'oneOeight' to enhance accessibility to yoga teachings, virtual classes, and expert guidance. - [Text-Based Therapy Services](https://www.trendhunter.com/trends/people-in-distress): This Service Helps People in Distress Without Actually Talking to Them (Category: Lifestyle) Implication: The mental health care treatment industry will face competition from web and mobile platforms that offer alternatives to service delivery. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)