# Health by Consumption Chocolate products with the promise of health benefits. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 11, 2007, updated Nov 4, 2010 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/health-by-consumption-chocolate-products-with-the-promise-of-health-benefit ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Health by Consumption trend? **Health by Consumption:** Now you have a great excuse to eat chocolate – it’s good for your health. Companies in the food industry are improving consumer appeal by promoting health benefits associated with their products. A great example is SmartChocolate, which is touted to relieve premenstrual syndrome and associated cramps. Likewise, beauty and pharmaceutical companies are leveraging their allure by integrating edible favorites such as chocolate. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 21, 2006 to Feb 20, 2009 - Published: Nov 11, 2007 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Health by Consumption trend ### Health-promoting chocolate Companies are promoting chocolate as a health food and incorporating beneficial ingredients to add functional benefits. ### Edible beauty products Beauty and personal care companies are leveraging consumers' love of chocolate to create new and unique products for their personal care offerings. ### Novel chocolate experiences Innovative companies are creating unique chocolate experiences, such as chocolate beauty treatments for men and Easter chocolate spa treatments, to attract consumers looking for something different. ## What the Health by Consumption trend means for industry ### For Food and beverage Companies in the food and beverage industry can explore the potential of promoting the health benefits of their products and incorporating functional ingredients to create new chocolate products. ### For Beauty and personal care Beauty and personal care companies can consider incorporating chocolate into their product offerings to create unique and differentiated products that appeal to consumers. ### For Health and wellness Companies in the health and wellness industry can explore the potential of promoting the nutritional benefits of chocolate and incorporating beneficial ingredients to create functional foods and supplements. ## Trend signals for Health by Consumption Trend score 2.9 out of 10, from popularity 44%, activity 36%, freshness 8%. - Popularity: 44% - Activity: 36% - Freshness: 8% ## Examples of the Health by Consumption trend 6 featured examples from Feb 21, 2006 to Feb 20, 2009. - [Chocolate: The New Health Food?](https://www.trendhunter.com/trends/chocolate-the-new-health-food) (Category: Lifestyle) Implication: Opportunities for creating innovative products in the food and beverage industry using dark chocolate with added health benefits. - [Snack Your Cramps Away](https://www.trendhunter.com/trends/snack-your-cramps-away-smartchocolate-pms-chocolate): SmartChocolate PMS Chocolate (Category: Unique) Implication: The confectionery industry can explore the creation of more PMS-relief chocolate products. - [Chocolate Beauty Treatments For Men This Easter](https://www.trendhunter.com/trends/wholeman-chocolate-beauty-treatments-for-men-this-easter) (Category: Fashion) Implication: The beauty and wellness industry can incorporate chocolate beauty treatments as a luxurious and rejuvenating offering, attracting a diverse range of customers. - [Healthy Chocolates](https://www.trendhunter.com/trends/a-chocolate-a-day-keeps-the-doctor-away-high-antioxidant-chocolate-thats-go): Xocai Has More Antioxidants Than a Half-Pound of Spinach (Category: Lifestyle) Implication: The food and beverage industry can leverage the trend towards healthy chocolate consumption by developing and marketing similar products to customers - [Healthy Super Chocolate](https://www.trendhunter.com/trends/guilt-free-chocolate-antioxidant-rich-xocai-chocolate): Xocai (Category: Lifestyle) Implication: Exploring new recipes and ingredients to create healthier chocolate products that offer health benefits and appeal to health-conscious consumers. - [Bochox](https://www.trendhunter.com/trends/chocolate-for-wrinkle-relief): Chocolate for Wrinkle Relief (Category: Lifestyle) Implication: The confectionery industry can leverage the growing demand for functional foods and develop products with specific health claims in collaboration with other industries. ## Recent trend clusters - [Protein Personalization](https://www.trendhunter.com/protrends/protein-personalization) (Lifestyle) - [Countertop Craft](https://www.trendhunter.com/protrends/countertop-craft) (Lifestyle) - [Ready Regimens](https://www.trendhunter.com/protrends/ready-regimens) (Lifestyle) - [Spooky Menus](https://www.trendhunter.com/protrends/spooky-menus) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Real-Time Sunny Drink Maps](https://www.trendhunter.com/trends/cointreau-spicy-margarita-map) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)