# Head Setting Cell phone headset sales increasing due to the hands-free law. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 25, 2008, updated Nov 19, 2009 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/head-setting-cell-phone-headset-sales-increasing-due-to-the-hands-free-law ## Key Figures - Trend score: 3.1/10 - Evidence articles: 8 ## What is the Head Setting trend? **Head Setting:** Mobile headset companies struck gold this year when several US states implemented a ban on talking on cell phones while driving. The implementation of the 'hands-free' law in Washington and California has drivers purchasing new Bluetooth devices, a trend which will continue as other places adopt the law. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 7 to Jun 12, 2008 - Published: Sep 25, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Head Setting trend ### Bluetooth Headset Demand The hands-free law implemented in several US states resulted in an increasing demand for Bluetooth headsets. ### Fashionable Bluetooth Accessories Multimedia watches, music hats, and fashionable Bluetooth sets that also act as fashion accessories are gaining popularity. ### Co-Branded and Special Edition Phones Co-branded and special edition phones are gaining traction, particularly among niche markets like car enthusiasts and sports fanatics. ## What the Head Setting trend means for industry ### For Consumer Electronics Companies that make headsets, watches, and phones can benefit from incorporating Bluetooth technology and appealing designs to meet the demand for fashionable and convenient gadgets. ### For Fashion The popularity of fashionable Bluetooth accessories opens up opportunities for fashion companies to integrate technology into their designs, creating a new category of product for the market. ### For Sports and Automotive Co-branded and special edition phones cater to niche markets such as sports enthusiasts and car lovers, providing great marketing opportunities for sports and automotive companies. ## Trend signals for Head Setting Trend score 3.1 out of 10, from popularity 40%, activity 46%, freshness 8%. - Popularity: 40% - Activity: 46% - Freshness: 8% ## Examples of the Head Setting trend 8 featured examples from Mar 7 to Jun 12, 2008. - [LG's New Phones](https://www.trendhunter.com/trends/lg-dare-decoy-chocolate-3): LG Dare, Decoy and Chocolate 3 (Category: Tech) Implication: The launch of LG Dare, LG Decoy, and LG Chocolate 3 introduces new features and technologies to the phone manufacturing industry. - [iPhonic Phone With a Twist](https://www.trendhunter.com/trends/mooon): Mooon+ (Category: Tech) Implication: Industry that can capitalize on the demand for iPhone clones and related accessories. - [Bluetooth in Your Tooth](https://www.trendhunter.com/trends/bluetooth-in-your-tooth): Nano Electronics Dental Insert (Category: Tech) Implication: Opportunities for manufacturers to incorporate nano electronics in various medical devices to enhance diagnostics and treatment and improve patient outcomes. - [Fashion Stereo Bluetooth Sets](https://www.trendhunter.com/trends/jabra-bt3030): Jabra's 'Dog Tag' BT3030 (Category: Tech) Implication: The fashion accessories industry can explore disruptive innovation by integrating technology into their products, like Jabra's BT3030 Bluetooth headset, which combines fashion and… - [Music Hats](https://www.trendhunter.com/trends/ilogic-sound-hat): iLogic Sound Hat (Category: Tech) Implication: Fashion brands can explore the integration of music technology into their products to offer a unique and convenient experience to consumers. - [Co-Branded Phones](https://www.trendhunter.com/trends/ducati-z770): Sony Ericsson Ducati Z770 (Category: Autos) Implication: Disruptive Innovation Opportunity: Collaborate with automotive brands to co-brand and design mobile phones, creating a new revenue stream and strengthening brand associations. - [Super Multimedia Watches](https://www.trendhunter.com/trends/mp4-watch): MP4 Watch with Bluetooth (Category: Tech) Implication: The wearable technology industry can leverage the trend of multimedia watches and integrated Bluetooth to enhance their product offerings and create new user experiences. - [Supercar Headsets](https://www.trendhunter.com/trends/bluetooth-madness-lamborghini-bello-for-your-ear): The Lamborghini Bello (Category: Tech) Implication: Luxury brands can disrupt the market by offering smaller, more affordable products in addition to their high-end offerings. ## Recent trend clusters - 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