# Haute-listic Health Wellness activities are proliferated as a means to convey status. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jun 6, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hautelistic-health ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Haute-listic Health trend? **Haute-listic Health:** The concepts of wellness and privilege are intertwined for consumers, which has lead to activities like yoga and Pilates being utilized to bolster status. As consumer obsession with health continues, the proliferation of holistic practices in marketing relates to consumers on the basis of familiarity, but also on the coveted notion of exoticism. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 21, 2013 to Apr 24, 2014 - Published: Jun 6, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Haute-listic Health trend ### Holistic Wellness as a Status Symbol The increasing association of wellness practices with luxury and status creates opportunities for businesses to explore how to offer exclusive, high-end holistic wellness services to this audience. ### Athletic-Inspired Fashion The blending of activewear with fashion trends signifies an opportunity to market athletic-inspired clothing lines to fashionable fitness enthusiasts. ### Exotic and Novel Wellness Practices Companies can differentiate themselves from other wellness services by offering rare, novel, and exotic wellness services that appeal to consumers' desires for unique and original experiences. ## What the Haute-listic Health trend means for industry ### For Luxury Wellness Services High-end wellness services that focus on holistic wellness practices and cater to consumers who view wellness as a luxury status symbol. ### For Athletic-Inspired Fashion Retailers Fashion retailers that specialize in offering activewear with an emphasis on fashionable designs for fitness enthusiasts. ### For Novel Wellness Experiences Businesses that offer unique and hard-to-find wellness services for consumers looking for new and exciting experiences. ## Trend signals for Haute-listic Health Trend score 4.7 out of 10, from popularity 66%, activity 68%, freshness 8%. - Popularity: 66% - Activity: 68% - Freshness: 8% ## Examples of the Haute-listic Health trend 4 featured examples from Jun 21, 2013 to Apr 24, 2014. - [Down-to-Earth Activewear Lookbooks](https://www.trendhunter.com/trends/descente-womens-training-ss14): The Descente Women’s Training SS14 Catalog Stars Adrianne Ho (Category: Fashion) Implication: Opportunity for athletic apparel companies to design clothing that appeals to women who prioritize comfort and functionality. - [Minimalist Athletica Lookbooks](https://www.trendhunter.com/trends/yasya-minochkina-ss-2014): Yasya Minochkina’s SS 2014 Lookbook is a Workout Motivator (Category: Luxury) Implication: Fashion brands can tap into the trend of minimalist sportswear and athletic-inspired fashion. - [Playground Yogi Photo Shoots](https://www.trendhunter.com/trends/photographer-rafael-martinez): Photographer Rafael Martinez Took Diane Li to the Great Outdoors (Category: Fashion) Implication: Opportunity for yoga apparel companies to showcase their products in action through athletic-inspired photo shoots. - [One-for-One Exercise Totes](https://www.trendhunter.com/trends/babars-yoga-for-elephants): 'Babar's Yoga for Elephants' by Out of Print is Made in the USA (Category: Social Good) Implication: Disruptive innovation opportunity: Integrate social and charitable initiatives into the fashion retail industry to attract conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)