# Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 13, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/haute-school-couture ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Collegiate Couture trend? **Collegiate Couture:** Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of Gen Z and Millennial routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 24, 2014 to Aug 17, 2016 - Published: Aug 13, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America ## Themes within the Collegiate Couture trend ### Glamorization of routine The glamorization of Gen Z and Millennial routine is creating a market demographic more attuned to adult life. ### Sophisticated back-to-school products Brands are tailoring school-oriented products and clothing to be stylish and sophisticated. ### Celebrity-branded school supplies Celebrities are teaming up with school supply brands to create celebrity-branded school supplies that appeal to their younger fans. ## What the Collegiate Couture trend means for industry ### For Fashion Fashion brands are catering to younger demographics by creating sophisticated and stylish back-to-school products and clothing. ### For School Supplies School supply brands are partnering with celebrities to create branded school supplies that appeal to younger consumers. ### For Office Supplies Office supply brands are creating sophisticated and stylish collections that cater to older students and parents looking to revamp their home office. ## Trend signals for Collegiate Couture Trend score 3.5 out of 10, from popularity 45%, activity 52%, freshness 8%. - Popularity: 45% - Activity: 52% - Freshness: 8% ## Examples of the Collegiate Couture trend 6 featured examples from Jul 24, 2014 to Aug 17, 2016. - [Back-to-School Fashion Ads](https://www.trendhunter.com/trends/backtoschool-fashion): The Latest Zara TRF Fall Campaign is Captured in a Gym Setting (Category: Fashion) Implication: Fashion retailers can incorporate sporty elements, versatile pieces, and showcase activewear in order to align their back-to-school fashion lines with the identified trends and di… - [Kitschy Back-to-School Editorials](https://www.trendhunter.com/trends/sailor-made): The Teen Vogue Sailor Made Photoshoot Displays Scholastic Looks (Category: Fashion) Implication: Brands can use the back-to-school season to create unique collections that cater to the teenage demographic. - [Superstar Back-to-School Bundles](https://www.trendhunter.com/trends/school-supplies): Beyonce Teams Up with STATE for a Line of School Supplies (Category: Life-Stages) Implication: Fashion retailers can explore partnerships with celebrities to create exclusive back-to-school collections and tap into the trend of fashionable school supplies. - [Graffiti-Inspired Backpacks](https://www.trendhunter.com/trends/jansport-backpack): This Jansport Backpack Design is Patterned with Street Art (Category: Fashion) Implication: Fashion brands can incorporate graffiti art into their product designs to create unique and fashionable items that stand out in the market. - [Parisian Pencil Cases](https://www.trendhunter.com/trends/parisienne-pencil-case): Anthropologie's Parisienne Stationary Accessories are Classically Elegant (Category: Fashion) Implication: Manufacturing companies can invest in branding and design to create products that cater to the trend of fashionable and aesthetically appealing stationery items. - [Celebrity-Branded Office Supplies](https://www.trendhunter.com/trends/office-by-martha-stewart): Staple's 'Office by Martha Stewart' Line Emphasizes Organization (Category: Art & Design) Implication: The office supply industry can capitalize on the trend toward more sophisticated and stylish products that cater to a more adult demographic. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Life-Stages - [Mini Clog Collectibles](https://www.trendhunter.com/trends/cars-x-crocs-blind-box) - [Thoughtfully Designed Lunchboxes](https://www.trendhunter.com/trends/glacier-lunchbox) - [Larger-Format Brainteaser Games](https://www.trendhunter.com/trends/kanoodle-party) - [Historical Character Collectibles](https://www.trendhunter.com/trends/polly-pocket-x-american-girl) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)