# Haute Hip Hop Rap culture goes couture as the fashion industry explores new frontiers. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 22, 2013, updated May 2, 2013 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/haute-hip-hop ## Key Figures - Trend score: 5.3/10 - Evidence articles: 5 ## What is the Haute Hip Hop trend? **Haute Hip Hop:** Rap culture has always belonged to the misfits of society. Started in the early 80s and kept alive by youth who struggle against their environment, hip hop is crossing over into the world of high fashion. This is essentially a result of the fashion industry (and consumerism in general) coming into an age of glamorized individualism. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 19, 2012 to Apr 21, 2013 - Published: Apr 22, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Haute Hip Hop trend ### Rap Goes Couture Fashion industry is beginning to explore hip hop style as a viable fashion trend, giving way to disruptive innovation opportunities for designers to tap into a new market of misfit fashion enthusiasts. ### Luxury Streetwear Streetwear designers are creating new collections with artistic touches and materials of high end luxury, opening up possibilities for disrupting both the streetwear and luxury fashion worlds. ### Hip Hop Fashion and High-Profile Collaborations Hip hop style is attracting major fashion designers, driving high-profile collaborations and creating opportunities for emerging talent with innovative visions in music fashion. ## What the Haute Hip Hop trend means for industry ### For Fashion Industry The fashion industry can tap into a new market of misfit fashion enthusiasts through innovative streetwear infused with hip hop style, breaking old standards in fashion. ### For Luxury Industry The luxury industry can explore new materials and outside-the-box design concepts for high-end products aimed at a younger crowd looking for both luxury and street style combined. ### For Music Industry The music industry can collaborate with fashion designers to create new looks and styles for artists, creating trends and enhancing the performance of music as both music and fashion industries converge. ## Trend signals for Haute Hip Hop Trend score 5.3 out of 10, from popularity 73%, activity 77%, freshness 8%. - Popularity: 73% - Activity: 77% - Freshness: 8% ## Examples of the Haute Hip Hop trend 5 featured examples from Sep 19, 2012 to Apr 21, 2013. - [Delicate Tooth Bling Captures](https://www.trendhunter.com/trends/grillz-photography-series): Grillz Combines Oral Fixation with Extreme Luxury (Category: Luxury) Implication: Disruptive innovation opportunity: Integrate diamonds and fine gemstones into unique, customizable jewelry pieces. - [Geometric Serpentine Sneakers](https://www.trendhunter.com/trends/christian-louboutin-snakeskin): The Christian Louboutin Snakeskin Sneakers Slither into S/S 2013 (Category: Fashion) Implication: Fashion retailers can capitalize on the rising demand for luxury sneakers by stocking premium brands, attracting a new consumer base. - [Haute Rapper Editorials](https://www.trendhunter.com/trends/asap-rocky-style): This Striking Photo Shoot Showcases the Iconic ASAP Rocky Style (Category: Pop Culture) Implication: Fashion brands can tap into the high-end street style trend, as exemplified by A$AP Rocky, to create unique and sought-after products. - [Flamboyant Fitted Hats](https://www.trendhunter.com/trends/new-era-ss13): The New Era SS13 Collection by Jeremy Scott Features His Signature Style (Category: Fashion) Implication: Opportunity for fashion designers to incorporate bold and artistic elements into their hat collections, catering to a niche market. - [Witty Stereotypical Fashion Films](https://www.trendhunter.com/trends/t-by-alexander-wang-spring): The T By Alexander Wang Spring 'Bon Qui Qui' Video is a Riot (Category: Fashion) Implication: Fashion brands can use unconventional and humorous videos for marketing and promoting their collections ## Recent trend clusters - [Crown Care](https://www.trendhunter.com/protrends/scalp-care-routine) (Fashion) - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in Fashion - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) All articles: [Fashion](https://www.trendhunter.com/fashion)