# Haute Health Hygiene is given an opulent makeover to cater to the luxury-loving consumer. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Apr 25, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/haute-dental ## Key Figures - Trend score: 5.6/10 - Evidence articles: 5 ## What is the Haute Health trend? **Haute Health:** Healthcare measures like high-tech oral hygiene products are being used to effectively decrease the need for formalized procedures down the road. This upstream approach to healthcare marks a shift from a system that operates on a strict curing the symptom not the cause basis to one where consumers are actively participating in the prevention of ailments because of higher standard of living across North America. A shift to this preventative approach denotes intensified attention to health maintenance amidst an aging population that's lessening dependence on public forms of healthcare due to lack of resources or quality. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 8, 2013 to Jun 12, 2014 - Published: Apr 25, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Haute Health trend ### Luxury hygiene products The trend towards luxury hygiene products shows that consumers are willing to pay more for premium versions of everyday items. ### Innovative dental technologies Innovative dental technologies like app-controlled power toothbrushes and dental health-tracking toothbrushes offer exciting opportunities for companies looking to differentiate themselves in the marketplace. ### Focus on preventative healthcare There is a growing focus on preventative healthcare, with products like high-tech oral hygiene products contributing to a more upstream approach to healthcare. ## What the Haute Health trend means for industry ### For Luxury Goods Companies in the luxury goods industry can reference this trend in creating premium versions of everyday items, such as luxury toothbrushes and toothpaste. ### For Dental Technology Dental technology companies can reference this trend in creating innovative products such as app-controlled power toothbrushes and dental health-tracking toothbrushes. ### For Healthcare Companies in the healthcare industry can reference the trend towards preventative healthcare, and develop products focused on helping consumers actively participate in the prevention of ailments. ## Trend signals for Haute Health Trend score 5.6 out of 10, from popularity 92%, activity 68%, freshness 8%. - Popularity: 92% - Activity: 68% - Freshness: 8% ## Examples of the Haute Health trend 5 featured examples from Nov 8, 2013 to Jun 12, 2014. - [Dental Health-Tracking Toothbrushes](https://www.trendhunter.com/trends/foreo-issa): The Foreo Issa From CES 2014 Will Keep You on Your Tooth Game (Category: Lifestyle) Implication: Using dental health-tracking technology to promote better oral health and reduce dental care costs. - [Luxurious Toothpick Sheaths](https://www.trendhunter.com/trends/toothpick-case): Daneson's Toothpick Case Keeps Bottled Toothpicks Always at the Ready (Category: Lifestyle) Implication: The oral care industry can capitalize on the trend of flavored toothpicks to provide consumers with unique and enjoyable oral hygiene experiences. - [Opulent Rapper-Friendly Toothbrushes](https://www.trendhunter.com/trends/worlds-most-expensive): Reinast Wants You Brushing Your Teeth With Luxury (Category: Unique) Implication: The luxury goods industry can explore the market for high-end toothbrushes and oral care products. - [$100 Luxury Toothpaste Tubes](https://www.trendhunter.com/trends/theodent-300): The Theodent 300 Will Make Your Teeth Sparkle (Category: Luxury) Implication: The luxury consumer goods industry can explore the opportunity to develop high-end toothpaste products, targeting affluent customers seeking unique dental care experiences. - [App-Controlled Power Toothbrushes](https://www.trendhunter.com/trends/connected-electric-toothbrush): The Kalibree is Causing a Stir At CES 2014 (Category: Unique) Implication: The dental care industry can leverage app-controlled toothbrushes to revolutionize dental hygiene practices and improve overall oral health. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)