# Haute Athleticism Fitness-focused fashions mirror healthy lifestyle makeovers. By [Marissa Liu](https://www.trendhunter.com/marissaliu) | Published Sep 30, 2009, updated Nov 19, 2009 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/haute-athletic-apparel-keeping-fit-never-looked-so-good ## Key Figures - Trend score: 4.9/10 - Evidence articles: 10 ## What is the Haute Athleticism trend? **Haute Athleticism:** Sports and fashion are mingling like never before. Athletic apparel retailers and high fashion designers have begun collaborating en masse. This isn't the only way the two interests are teaming up, as athletics-inspired fashions have been popping up all over RTW runways in 2009. ## At a Glance - Evidence: 10 featured examples - Articles from: Jan 21 to Sep 28, 2009 - Published: Sep 30, 2009 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Haute Athleticism trend ### Fashletic Collaborations Collaborations between sports apparel retailers and high fashion designers is a trend that allows businesses to tap into a wider audience and showcase their fashion and sport technologies. ### Athleisure Wear Athletics-inspired fashion is a trend that blurs the lines between sportswear and casual wear. This represents an opportunity for businesses to create fashion-forward clothing that also has high functionality for athletes. ### Unconventional Athletic Wear The creation of unconventional athletic wear that deviates from the sports norm is a trend that gives businesses a chance to innovate and showcase their creativity, as seen in the Adidas SLVR brand. ## What the Haute Athleticism trend means for industry ### For Fashion and Sportswear Industry This industry is influenced by the trend of fashion and athletic collaborations, as seen in heavyweights such as Puma and Alexander McQueen. ### For Athletic Footwear Industry This industry is influenced by the trend of colorful and technologically advanced athletic footwear such as the multicolored winged sneakers by Adidas in collaboration with Jeremy Scott. ### For Intimate Apparel Industry This industry is influenced by the trend of creating fashionable sports-themed lingerie, which allows teams to extend their reach to the intimates sector, as seen in Garters By Kristi. ## Trend signals for Haute Athleticism Trend score 4.9 out of 10, from popularity 65%, activity 73%, freshness 8%. - Popularity: 65% - Activity: 73% - Freshness: 8% ## Examples of the Haute Athleticism trend 10 featured examples from Jan 21 to Sep 28, 2009. - [Football-Inspired Fashion](https://www.trendhunter.com/trends/football-inspired-fashion): Alexander Wang's Sporty Approach to Spring (Category: Fashion) Implication: The fashion industry can explore incorporating sports-inspired designs to attract a wider consumer base. - [Multihued Winged Sneakers](https://www.trendhunter.com/trends/jeremy-scott): Jeremy Scott Does Technicolor Athletic Gear for Adidas (Category: Fashion) Implication: Sportswear brands can capitalize on the trend of multicolored athletic gear, offering unique and eye-catching options that appeal to fashion-conscious consumers. - [Abnormal Athletic Attire](https://www.trendhunter.com/trends/adidas-slvr): Adidas SLVR Strays from the Sporting Norm With Dreary Greys (Category: Lifestyle) Implication: The athletic wear industry can capitalize on the trend of versatile and functional athletic attire, similar to Adidas SLVR, to offer consumers clothing that adapts to their active… - [High-Heeled Boxer Boots](https://www.trendhunter.com/trends/prada-cruise-2010): Prada Cruise 2010 Blends Sportswear & Beachwear (Category: Fashion) Implication: Fashion brands can take advantage of the trend by creating versatile clothing pieces that cater to consumers' need for both functionality and style. - [Soccer Net Fashion](https://www.trendhunter.com/trends/adidas-y-3-spring-2010): Yohji Yamamoto Gets Netty for the Adidas Y-3 Spring 2010 Collection (Category: Fashion) Implication: The fashion industry can embrace netting and sports themes to design unique and innovative collections. - [Hipster Sportswear](https://www.trendhunter.com/trends/adidas-originals): Adidas Originals by Originals James Bond for David Beckham Is Sophisticated (Category: Celebs) Implication: The Adidas Originals by Originals James Bond for David Beckham clothing collection is a prime example of disrupting the sportswear industry by offering premium, fashion-forward pi… - [Boxing-Themed Ads](https://www.trendhunter.com/trends/puma-by-alexander-mcqueen): The PUMA by Alexander McQueen Lookbook is Fierce (Category: Marketing) Implication: Fashion retailers can cater to the demand for traditional gender role embodying clothing options among youth consumers by curating specialized collections. - [Sports-Inspired Lingerie](https://www.trendhunter.com/trends/favre-touchdown-pass): A Sexy Way to Celebrate the Favre Touchdown Pass (Category: Fashion) Implication: Opportunity for disruptive innovation in the lingerie industry through the introduction of sports-themed products. - [Fashletic Collaborations](https://www.trendhunter.com/trends/puma-and-steve-mcqueen-collaborate-on-new-line-for-urban-outfitters): Puma and Alexander McQueen Team Up for Shoe Line (Category: Fashion) Implication: Opportunity for fashion brands to collaborate and tap into new markets. - [Feminine Football Fashion](https://www.trendhunter.com/trends/judi-rosen-football-pants-for-girls): Judi Rosen's Bright Blue Pants Make for Fancy Field Play (Category: Fashion) Implication: Opportunity for fashion brands to create unique and attention-grabbing products. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - 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