# Hassle-Free Infancy Infant products receive a unique re-design to appease parents tight on time. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 26, 2016 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/hasslefree-infancy ## Key Figures - Trend score: 2.3/10 - Evidence articles: 4 ## What is the Hassle-Free Infancy trend? **Hassle-Free Infancy:** Making bath time and cleaning after toddlers a whole lot easier, brands are turning to convenient services and mess-free tactics to ease everyday routine. Offering no-rinse bath products and on-demand diaper services, brands are seeking to not only make infant care more convenient, but also more adaptable to busy lifestyles. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 5, 2015 to Jul 25, 2016 - Published: Jul 26, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Themes within the Hassle-Free Infancy trend ### Eco-friendly There is a rising trend among parents to adopt more eco-friendly options when it comes to infant care products. ### Convenient Solutions Brands are increasingly turning to convenient and on-demand services that cater to parents' busy lifestyles. ### No-Rinse Products The popularity of no-rinse products is increasing, providing a convenient and mess-free way for parents to keep their infants clean. ## What the Hassle-Free Infancy trend means for industry ### For Sustainable Products Companies that produce environmentally friendly infant products and disposable no-rinse cloth diapers have a unique opportunity to tap into parents' increased preference for sustainable options. ### For On-Demand Services Brands focusing on on-demand diaper services and other convenient solutions have a chance to stand out among busy parents who are looking for convenient and timesaving services. ### For Organic Skincare Products As more parents seek gentle and organic Skincare products for their infants, brands are taking the opportunity to provide a range of organic and hypoallergenic products that appeal to parents looking for gentle and safe products for their babies. ## Workshop question If you could make some of your products more convenience-focused, how would you do so? ## Trend signals for Hassle-Free Infancy Trend score 2.3 out of 10, from popularity 30%, activity 32%, freshness 8%. - Popularity: 30% - Activity: 32% - Freshness: 8% ## Examples of the Hassle-Free Infancy trend 4 featured examples from Dec 5, 2015 to Jul 25, 2016. - [Diaper-Cleaning Services](https://www.trendhunter.com/trends/cloth-diaper-service): The Green Bum Company Offers an Eco Cloth Diaper Service (Category: Business) Implication: Opportunity to disrupt the traditional diaper industry by providing convenient and eco-friendly cloth diapering services. - [Elegant Diapering Wallets](https://www.trendhunter.com/trends/elari): ELARI's Chic Clutches Disguise Infant Care Essentials (Category: Life-Stages) Implication: The baby care industry can capitalize on the trend of chic and compact baby essentials carriers made with non-toxic, durable materials. - [Reusable Child Wipes](https://www.trendhunter.com/trends/flannel-wipes): bumGenius' Flannel Wipes are an Eco-friendly Solution for Kids and Babies (Category: Life-Stages) Implication: The baby products industry is being disrupted by the rise of reusable and sustainable products, like flannel wipes from bumGenius, as consumers become more environmentally conscio… - [No-Rinse Cleansers](https://www.trendhunter.com/trends/norinse-wash): Baby Magic's No-Rinse Wash is Made to Be Used Without Water (Category: Life-Stages) Implication: Opportunity for baby care businesses to develop more waterless cleansing products for quick and easy clean-up. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)