# Hashtag Documentaries Social media and unscripted entertainment merge. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 22, 2016 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hashtag-documentaries ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Hashtag Documentaries trend? **Hashtag Documentaries:** Before YouTube, documentaries served as the way for consumers to receive more raw, authentic forms of entertainment. As video-based social media becomes a mainstream form of communication, a merge between the two worlds is natural. This accelerates the transparency and educational aspect of both forms of media, which are factors the modern consumer actively seeks. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 10, 2015 to Jul 11, 2016 - Published: Aug 22, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Hashtag Documentaries trend ### Social Media Documentaries Documentaries merge with social media to accelerate the transparency and educational aspect of both ### Niche Documentary Series Original documentary series that target niche audiences ### Social Media Film Festivals Film festivals that allow submission of digital shorts via social media ## What the Hashtag Documentaries trend means for industry ### For Media and Entertainment Opportunities to create engaging and educational documentary-style content for social media platforms ### For Marketing and Advertising Utilizing partnership and brand promotion opportunities for film festivals and digital shorts ### For Technology and Telecommunication Collaborations between filmmakers and tech companies to create innovative and educational content ## Workshop question What are some new avenues that your brand can leverage via social media integration to reach a new or niche consumer audience? ## Trend signals for Hashtag Documentaries Trend score 3.2 out of 10, from popularity 55%, activity 31%, freshness 8%. - Popularity: 55% - Activity: 31% - Freshness: 8% ## Examples of the Hashtag Documentaries trend 6 featured examples from Mar 10, 2015 to Jul 11, 2016. - [Social Film Festivals](https://www.trendhunter.com/trends/short-film-competition): This Short Film Competition is Being Hosted by TIFF and Instagram (Category: Marketing) Implication: The film and entertainment industry can leverage social media film competitions to discover new talent and engage audiences online. - [Female Lumberjack Campaigns](https://www.trendhunter.com/trends/strengthhasnogender): The #StrengthHasNoGender Campaign Celebrates Women's History Month (Category: Marketing) Implication: The campaign presents an opportunity for companies in the advertising and marketing industry to create inclusive and empowering campaigns that resonate with diverse audiences. - [Webcam Chat Videos](https://www.trendhunter.com/trends/webcam-chat-video): JacksGap Skype Documentary Features Unique Users of the Communication Platform (Category: Tech) Implication: The telecommunications industry can take advantage of the growing demand for communication platforms that offer features like video chat and virtual meetings. - [Fascinating Makeup History Videos](https://www.trendhunter.com/trends/makeup-history): This Short Video Shows the Makeup Looks of the Last 2,000 Years (Category: Fashion) Implication: Cosmetics companies can utilize the trends around makeup history education, retro makeup products, and sustainable makeup practices to develop new products and marketing strategie… - [Crowdsourced Documentary Series](https://www.trendhunter.com/trends/technology-documentary): This Technology Documentary is Built On Ideas From Redditors (Category: Tech) Implication: Social media platforms can leverage crowdsourcing to create original content and engage their communities. - [Niche Music Documentaries](https://www.trendhunter.com/trends/the-score): Apple Music and Vice Created 'The Score' to Examine Local Music Scenes (Category: Pop Culture) Implication: Streaming platforms can focus on creating exclusive content deals to attract and retain subscribers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)