# Harissa Revolution Adventurous foodies move past sriracha to experiment with harissa. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 8, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/harissa-revolution ## Key Figures - Trend score: 4.2/10 - Evidence articles: 10 ## What is the Harissa Revolution trend? **Harissa Revolution:** A staple in North African dishes and hailed by some as "the new sriracha," harissa is a versatile hot chilli pepper paste that has gained popularity outside of its origins thanks to its ease of use and its lack of added sugars and preservatives. In addition to highlighting the interest in international flavors that test the palate, this shift demonstrates the continued progression of the collective North American taste preference toward more complex, spicy flavors. ## At a Glance - Evidence: 10 featured examples - Articles from: Feb 16, 2016 to Jun 22, 2019 - Published: Jan 8, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Harissa Revolution trend ### Exploring Global Flavors Consumer interest in international flavors that test the palate and still satisfy is pushing food products to feature worldly flavors. ### Exotic Condiment Packaging Packaging traditional condiments in unique tube or jar formats presents disruptive innovation opportunities that can appeal to modern consumers. ### Health-Conscious Convenience Eating Business professionals should pay attention to the expanding market of consumers who want fast food that's also tasty, yet healthy with flavors such as harissa added. ## What the Harissa Revolution trend means for industry ### For Food & Beverage The food & beverage industry should pay attention to consumers who want international flavors, such as that of harissa, and exotic condiments in unique packaging. ### For Health & Wellness The health & wellness industries should pay attention to young professionals looking for quick, yet healthy meal options that incorporate veggies and lean proteins. ### For Hospitality The hospitality industry should watch for vegan restaurants with a focus on fresh ingredients, worldly flavors, and new ways to elevate condiments to stand out from the crowd. ## Workshop question How could you provide a small dose of adventure for your customer? ## Trend signals for Harissa Revolution Trend score 4.2 out of 10, from popularity 60%, activity 57%, freshness 8%. - Popularity: 60% - Activity: 57% - Freshness: 8% ## Examples of the Harissa Revolution trend 10 featured examples from Feb 16, 2016 to Jun 22, 2019. - [Mediterranean-Style Quinoa Bowls](https://www.trendhunter.com/trends/mediterranean-bowl-with-quinoa): Wawa's New Mediterranean Bowl with Quinoa is a Healthy Option (Category: Lifestyle) Implication: Disruptive innovation opportunity: Create customizable bowl concepts that offer a variety of fresh ingredients and global flavors. - [Harissa-Spiced Chicken Wings](https://www.trendhunter.com/trends/harissa-lemon-pepper): Wingstop is Offering a New Harissa Lemon Pepper Wing Sauce Flavor (Category: Lifestyle) Implication: Chain restaurants can experiment with global-inspired menu items and unique flavor combinations to attract customers and create buzz. - [Freshness-Focused Vegan Restaurants](https://www.trendhunter.com/trends/new-vegan-restaurant): Nic's on Beverly is a Notable New Vegan Restaurant in LA (Category: Lifestyle) Implication: Disruptive innovation opportunity lies in creating freshness-focused, unique vegan dining experiences. - [Wordly Sauce Jars](https://www.trendhunter.com/trends/saucery): The Saucery Collection Offers a Series of Dynamic Flavors (Category: Lifestyle) Implication: The Saucery collection taps into the growing demand for diverse and natural sauces, dips, and spreads in the food and beverage industry. - [Authentic Organic Hummus Pots](https://www.trendhunter.com/trends/organic-hummus): Precious Pod's Branding Emphasizes a Focus on Fresh Flavors (Category: Lifestyle) Implication: The organic food industry is capitalizing on the trend of healthy snacking and could benefit from introducing new and innovative organic dips like organic hummus. - [Artisan Nut Butter Sets](https://www.trendhunter.com/trends/eliots-nut-butter): This Eliot's Nut Butter Three-Pack Includes Their Honey Chipotle PB (Category: Lifestyle) Implication: The food and beverage industry can tap into the trend of expanding palates by offering a wide range of unique spreads and condiments. - [Portable Vegetarian Sandwiches](https://www.trendhunter.com/trends/vegetarian-sandwiches): This New Vegetarian Sandwich Range Features Flavorful Options (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to capitalize on the demand for vegetarian options by developing and offering innovative meat-free products that cater to a dive… - [Tube-Based Condiment Packaging](https://www.trendhunter.com/trends/entube): Entube Sells Spicy Condiments in Squeezable Tubes (Category: Lifestyle) Implication: Companies within the food packaging industry can explore tube-based packaging solutions to stay innovative and meet consumer demand. - [Protein-Rich Rice Blends](https://www.trendhunter.com/trends/pulses-and-rice): Tilda's 'Pulses and Rice' Collection Introduces Protein-Packed Flavors (Category: Lifestyle) Implication: Exploring and expanding product offerings in the market for exotic flavor combinations and innovative plant-based protein sources. - [Salmon Smoked Protein Bowls](https://www.trendhunter.com/trends/salmon-bowl): Blue Hill Bay's Salmon Bowls Emphasize Fish as a Source of Nutrients (Category: Lifestyle) Implication: Increasing demand for healthy, convenient meal options with high protein content drives innovation opportunities for companies in this industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)