# Handvertising The use of hands as a canvas to convey an advertising message or artistic expression. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 15, 2008, updated Nov 19, 2009 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/handvertising-the-use-of-hands-as-a-canvas-to-convey-an-advertising-message ## Key Figures - Trend score: 4.5/10 - Evidence articles: 7 ## What is the Handvertising trend? **Handvertising:** These images all rely on painted human hands to convey meaning, all designed not to resemble a palm and fingers. To capture attention, some ad agencies are going back to basics, opting for the simplicity of something like hands instead of high-tech graphic art designs. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 2 to Sep 15, 2008 - Published: Sep 15, 2008 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Handvertising trend ### Artvertising with Hands Using hands in advertising campaigns gives agencies the chance to provide their customers with playful and creative content while leveraging a unique canvas for their message. ### Custom Hand Props By adding custom props to their painted hands, artists can develop their ideas into something more complex, making their artwork even more intriguing. ### Crowdsourced Handvertising Crowdsourcing hand-related images from campaigns and communities can be an effective way to drive greater interest in creative campaigns and innovative projects. ## What the Handvertising trend means for industry ### For Advertising Using new techniques like hand paintings combined with a smart communication strategy, agencies can create engaging ads that attract the public's attention. ### For Art Painting or decorating hands is a growing branch of art with broad showcase opportunities, including events, galleries, and public spaces. ### For Social Awareness Raising awareness for important causes can be done creatively using body parts or the art of hand-painting. ## Trend signals for Handvertising Trend score 4.5 out of 10, from popularity 61%, activity 67%, freshness 8%. - Popularity: 61% - Activity: 67% - Freshness: 8% ## Examples of the Handvertising trend 7 featured examples from Mar 2 to Sep 15, 2008. - [Animal Hand Paintings](https://www.trendhunter.com/trends/artistic-painting-on-hands-hanimals-by-mario-mariotti): Hanimals (Category: Art & Design) Implication: The trend of using quirky hand paintings and props, like Mario Mariotti's Hanimals, presents disruptive innovation opportunities in the art and entertainment industry. - [Manimali Watchvertizing](https://www.trendhunter.com/trends/watch-that-hand-i-mani-di-dani-for-watchvertizing): Guido Daniele's Painted Hand Watch Ads (UPDATE) (Category: Fashion) Implication: The watch industry could explore the utilization of painted body art in their advertising and marketing campaigns to attract customers in a new way. - [McDonald's Painted Handvertising](https://www.trendhunter.com/trends/mcdonalds-rock-n-fries): Rock 'n' Fries (Category: Marketing) Implication: Advertising agencies could benefit from exploring new, creative advertising methods for their clients. - [Cultural Handvertising](https://www.trendhunter.com/trends/cultural-advertising-for-att): AT&T Campaign (Category: Tech) Implication: Disruptive innovation opportunities for advertising agencies to redefine their creative approach by incorporating cultural and artistic elements. - [Whale Tail Hand Poses](https://www.trendhunter.com/trends/whale-tail-hand-poses-project-551-to-end-whaling): Project 551 to End Whaling (Category: Eco) Implication: Non-governmental organizations aimed at advocating animal welfare and environmental protection. - [Artvertising With Hands](https://www.trendhunter.com/trends/fingertising-htc-set-your-fingers-free): HTC: Set Your Fingers Free (Category: Tech) Implication: The advertising and marketing industry can leverage the trend of using miniature scenes and unconventional protagonists to create compelling campaigns that resonate with their tar… - [Hands as a Canvas 3](https://www.trendhunter.com/trends/hand-canvas-finger-art): Funny Fingers (Category: Pop Culture) Implication: The art and design industry can benefit from incorporating hand artistry as a new form of creative expression and product innovation. ## Recent trend clusters - 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