# Hands-On Storytelling The traditional children's storybook becomes interactive. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 28, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/handson-storytelling ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Hands-On Storytelling trend? **Hands-On Storytelling:** Brands are harnessing tech and hands-on educational tools to create storybooks that are interactive in nature. These products enhance the already engaging concept of storytelling by making it more hands-on and informative, while giving brands ample room for flexibility in their creative process. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 25 to Jun 26, 2018 - Published: Jun 28, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hands-On Storytelling trend ### Interactive Storytelling Brands are harnessing tech and hands-on educational tools to create storybooks that are interactive in nature. ### STEM Education Integration Developed to teach STEM education principles, the books work with an accompanying Talking Pen that will respond to over 300 audio spots in each of the books. ### Monthly Subscription Services A monthly interactive book club subscription service, 'Little Feminist' is an avid advocate for tolerance, diversity and inclusion with its hand-picked literature and immersive craft experiences for kids. ## What the Hands-On Storytelling trend means for industry ### For EdTech EdTech companies can explore new technologies to enhance the educational experience through interactive and hands-on storytelling and promoting STEM education integration. ### For Publishing Publishers can consider creating interactive and technology-enhanced book versions to engage children more with the books. ### For Consumer goods Subscription-based companies can consider introducing educational book club subscriptions for kids to enhance their knowledge and keep them engaged. ## Workshop question How could your brand better engage its consumer with the products/services it offers? ## Trend signals for Hands-On Storytelling Trend score 5.2 out of 10, from popularity 81%, activity 66%, freshness 8%. - Popularity: 81% - Activity: 66% - Freshness: 8% ## Examples of the Hands-On Storytelling trend 4 featured examples from Jan 25 to Jun 26, 2018. - [Interactive Book Club Subscriptions](https://www.trendhunter.com/trends/interactive-book-club): 'Little Feminist' Provides Kids with Hands-On Activities (Category: Life-Stages) Implication: Opportunity for publishers to create books that feature diverse characters and themes that encourage inclusivity. - [Interactive STEM Education Storybooks](https://www.trendhunter.com/trends/discover-wonders): The Discover Wonders Talking Books are Fun to Use (Category: Life-Stages) Implication: Publishers can leverage technology to create books that offer a highly interactive and engaging learning experience for children and parents. - [Holographic Storytelling Devices](https://www.trendhunter.com/trends/leapstart-3d): Leapfrog's Leapstart 3D Hopes to Encourage Children to Read (Category: Tech) Implication: The EdTech industry can leverage holographic storytelling devices to revolutionize interactive learning experiences for students. - [Electronic Storytelling Books](https://www.trendhunter.com/trends/pauline-ng): Pauline Ng's 'When Thea LED the Way' is a Fun Circuit Teaching Book (Category: Life-Stages) Implication: Opportunity for publishers to create a new genre of educational books that combine storytelling with electronics to make learning more interactive. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)