# Handheld Filtration Water filtration is made easier with small, handheld designs. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 13, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/handheld-filtration ## Key Figures - Trend score: 3.6/10 - Evidence articles: 9 ## What is the Handheld Filtration trend? **Handheld Filtration:** Seeking to take methods of purification outside the home, consumers are turning to compact alternatives for on-the-go use. Adapting water filters into compact, handheld designs, brands are allowing individuals to not only integrate the filtering system into all aspects of their life, but also create a more efficient method of distilling natural resources. ## At a Glance - Evidence: 9 featured examples - Articles from: Feb 27, 2013 to Dec 13, 2016 - Published: Mar 13, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Handheld Filtration trend ### On-the-Go Filtration Consumers are seeking compact filtration alternatives that can be integrated into their everyday lives. ### Multiple Water Filtration Options Manufacturers are creating a range of water filter devices to address consumers' varied needs. ### Sustainable Water Filtration Brands are developing eco-friendly solutions for purifying water that are as sustainable and cost-effective alternatives to bottled water. ## What the Handheld Filtration trend means for industry ### For Outdoor Recreation Water filtration devices that are portable and easy to use make outdoor excursions safer and more enjoyable. ### For Travel Industry Portable filtration bottles and personal water purifiers can provide safe drinking water while traveling in areas where potable water is not available. ### For Environmental Technology Water purification stations and multifunctional water filters offer solutions to environmental issues caused by contaminated drinking water. ## Trend signals for Handheld Filtration Trend score 3.6 out of 10, from popularity 52%, activity 49%, freshness 8%. - Popularity: 52% - Activity: 49% - Freshness: 8% ## Examples of the Handheld Filtration trend 9 featured examples from Feb 27, 2013 to Dec 13, 2016. - [Water Purification Stations](https://www.trendhunter.com/trends/refill-stations): These Refill Stations Provide a Solution to Flint's Water Crisis (Category: Eco) Implication: Providing innovative and sustainable filters and filtration systems for both public and private sectors to address natural and man-made contaminations of water for various communi… - [Personal Water Purifiers](https://www.trendhunter.com/trends/personal-water-purifier): The H2gO is a Pocket-Sized, Convenient and Cost-Effective System (Category: Lifestyle) Implication: The H2gO personal water purifier offers a disruptive innovation opportunity for companies in the outdoor recreation industry to provide adventure-seekers with a convenient and cos… - [Water Purification Pods](https://www.trendhunter.com/trends/water-filtration-device): The 'GoPure Pod' Water Filtration Device Treats Up to 264-Gallons of H2O (Category: Art & Design) Implication: Water filtration and treatment companies are expanding their product lines to include mobile devices that cater to specific users and demographics. - [Multifunctional Water Filters](https://www.trendhunter.com/trends/water-purification-filter): The 'MUV' Water Purification Filter Protects Users from Contaminants (Category: Art & Design) Implication: The 'MUV' Water Purification Filter showcases the demand for adaptable and high-efficiency water filters, highlighting a disruptive innovation opportunity in the water filtration… - [Supercharged Water Filters](https://www.trendhunter.com/trends/water-filtering-sytem): The NKD AQUA POD is a Fast Water Filtering Sytem (Category: Eco) Implication: The advent of portable water filtration systems presents an opportunity for outdoor recreation equipment companies to create unique, lightweight products for adventurers and trave… - [Rapid Water-Purification Pens](https://www.trendhunter.com/trends/uv-water-purification): The SteriPen UV Water Purification Pens Are Perfect For Outdoor Use (Category: Lifestyle) Implication: The outdoor recreation industry can take advantage of this trend by offering UV water purifiers that are lightweight, portable, and rugged, tailored to meet the needs of adventure… - [Water Purification Pouches](https://www.trendhunter.com/trends/portable-water-filtration): The Squeeze Filter is the Epitome of Portable Water Filtration Systems (Category: Lifestyle) Implication: Opportunity for businesses in the outdoor recreation industry to develop and market portable water filtration systems for hikers, campers, and adventurers. - [Wondrous Water Filters](https://www.trendhunter.com/trends/drinkpure): The DrinkPure Water Filter is Effective and Inexpensive (Category: Lifestyle) Implication: Developing low-cost and portable water filtration technologies for humanitarian aid and emerging markets. - [Portable Filter Bottles](https://www.trendhunter.com/trends/filtration-bottle): The NDūR Filtration Bottle is Ideal for Drinking Water in Unsure Area (Category: Lifestyle) Implication: The rise of portable filtration bottles presents a disruptive innovation opportunity for the travel and tourism industry to provide enhanced water safety to their customers. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary) All articles: [Eco](https://www.trendhunter.com/eco)