# Hand Serums Skincare focused on hands now comes in the form of serums instead of just lotions. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 14, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hand-serums ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Hand Serums trend? **Hand Serums:** Hand-targeted serums are increasingly popular as consumers look for more specific ways to improve their skin health. These serums target common problems found in the hand area, including dryness and signs of aging. ## The consumer insight behind the Hand Serums trend As consumers learn more about the skincare space and the particular products and ingredients that are most effective for their personal needs, they've become increasingly targeted in their approach to skincare. Now, several aspects of their routines are considered a holistic approach to their overall skin health--and they're looking for targeted products that ease this process. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 18, 2020 to Apr 14, 2021 - Published: Apr 14, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hand Serums trend ### Targeted Skincare Consumers are looking for more specifically targeted skincare products to suit their personal needs, creating an opportunity for brands to develop targeted, holistic solutions. ### Hand Care Focus Increased hand washing and hygiene has created a specific focus on hand care, providing an opportunity for brands to develop innovative hand care products. ### Anti-Aging and Intensive Care Consumers are interested in anti-aging and intensive care solutions, providing an opportunity for brands to create fast-acting, nourishing products that address specific skin concerns. ## What the Hand Serums trend means for industry ### For Beauty and Personal Care The rejuvenation and anti-aging qualities of targeted skincare trends have made the beauty and personal care industry a potential for disruptive innovation. ### For Health and Wellness With increased focus on hygiene and overall wellness, the health and wellness industry can develop innovative solutions that target specific concerns, such as hand care products. ### For Sustainability and Eco-Friendly Packaging As skincare consumers become more environmentally conscious, developers of sustainable, eco-friendly packaging can disrupt the skincare industry by catering to conscious consumers. ## Workshop question How is your brand prioritizing targeted care for customers? ## Trend signals for Hand Serums Trend score 2.8 out of 10, from popularity 44%, activity 31%, freshness 10%. - Popularity: 44% - Activity: 31% - Freshness: 10% ## Examples of the Hand Serums trend 4 featured examples from Sep 18, 2020 to Apr 14, 2021. - [Anti-Aging Hand Ampoules](https://www.trendhunter.com/trends/hand-ampoule): Pestlo's 90 Sec. Elastox Hand Ampoule Reduces Wrinkles Without Stickiness (Category: Fashion) Implication: The Skincare industry can invest in developing more innovative, efficient, and advanced anti-aging formulations targeted towards hand care. - [Botanical Intensive Care Hand Creams](https://www.trendhunter.com/trends/serumkind-black-blossom): The Serumkind Black Blossom Hand Serum is Made with Tulip (Category: Fashion) Implication: Skincare companies can explore ingredient innovations and packaging design to offer consumers eco-friendly and botanical-based hand serums that provide intensive care and anti-agi… - [Ultra-Hydrating Hand Serums](https://www.trendhunter.com/trends/hand-serum): Olive & June Created a Lightweight Serum Specifically for Hand Care (Category: Fashion) Implication: The beauty industry has a chance to capitalize on the demand for ultra-hydrating hand serums by developing new products that offer effective and innovative solutions for hand care. - [Black Tulip Hand Serums](https://www.trendhunter.com/trends/black-blossom-hand-serum): The Black Blossom Hand Serum Supports the Outermost Skin and Skin Barrier (Category: Fashion) Implication: Disruptive innovation opportunity: Explore new formulations and ingredients to create revolutionary hand care products that address specific skin needs and concerns. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)