# Hand Masking Masks for hands and nails offer highly specialized treatments. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 5, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hand-masking ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Hand Masking trend? **Hand Masking:** Specialty masks are still popular, and they're now being made in forms that are specific to treating hands and nails. These products promise healthier and softer hands, stronger nails, and are easy to use. ## The consumer insight behind the Hand Masking trend The "skincare-as-self-care" movement is merging with consumers' increased need for treatments related to dry skin--which is increasingly common as people continue to prioritize hand hygiene amidst the ongoing pandemic. These factors make consumers more mindful of how they're treating their bodies. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 8, 2020 to Jan 4, 2021 - Published: Jan 5, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Hand Masking trend ### Specialized Masks Product innovation and consumer demand continue to drive the creation of masks that cater to specific areas of the body beyond the face, including hands and nails. ### Skincare-as-self-care The merging of skincare with personal well-being leading to products that address both the physical and mental benefits of relaxation and self-care. ### At-Home Self-Care Greater time and investment into at-home self-care, including the creation of new product categories that allow for easy, luxurious treatments in the comfort of one's own home. ## What the Hand Masking trend means for industry ### For Beauty As the world of beauty evolves, it continues to expand and include new areas of the face and body beyond traditional skincare. ### For Personal Care The intersection of personal care and wellness continues to grow as consumers prioritize their own health and well-being, both physically and emotionally. ### For Home Goods As more people have time to invest in self-care practices while at home, the demand for products that facilitate these experiences also increases. ## Workshop question How is your brand respondong to consumers specific, emerging needs? ## Trend signals for Hand Masking Trend score 3.7 out of 10, from popularity 53%, activity 50%, freshness 9%. - Popularity: 53% - Activity: 50% - Freshness: 9% ## Examples of the Hand Masking trend 4 featured examples from Apr 8, 2020 to Jan 4, 2021. - [Peel-Off Nail Masks](https://www.trendhunter.com/trends/nail-mask): This Sally Hansen Nail Care Treatment Hydrates and Conditions (Category: Fashion) Implication: The beauty and personal care industry can leverage the trend of at-home nail care to create new, convenient products like the Sally Hansen Peel-Off Nail Masks. - [Ultra-Softening Warming Hand Masks](https://www.trendhunter.com/trends/drjart-dermask): The Dr.Jart+ Dermask Hand Hydrating Mask Works in 20 Minutes (Category: Fashion) Implication: Disruptive Innovation Opportunity: Introduce innovative hand mask products to the beauty and personal care industry to cater to consumers seeking comprehensive skincare solutions. - [Hydrating Hand Masks](https://www.trendhunter.com/trends/hydrating-hand-mask): Sally Hansen's Soothing Gloves Nourish with Shea and Macadamia Oil (Category: Fashion) Implication: Hydrating hand masks can offer a new category of skincare products with high potential for growth in the beauty industry. - [Restorative Sheet Masks](https://www.trendhunter.com/trends/skin-republic): Skin Republic Offers Masks for the Face, Hands, and Feet (Category: Fashion) Implication: The skincare industry can leverage the trend towards restorative sheet masks to develop innovative products and explore new ingredients. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)