# Hair Brightening Hair-brightening products are offered in distinct formats. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 1, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hair-brightening ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Hair Brightening trend? **Hair Brightening:** Though "brightening" is typically a term associated with skincare products, brands in the hair care space are replicating brightening effects in unique formulations. These products often work on all different hair types and colors, and aim to enhance overall appearance in convenient formats. ## The consumer insight behind the Hair Brightening trend When purchasing self-care or enhancement products and services, today's consumer often prioritizes distinction in format or formulation. Many are no longer seeking only what's most familiar to them--they're also looking to experiment with new products that offer them unheard of benefits. Brands that prioritize experimentation are able to pique the curiosity of both new and loyal customers. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 2, 2019 to Apr 1, 2020 - Published: Apr 1, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hair Brightening trend ### Hair Brightening Hair care brands are replicating brightening effects in unique formulations. ### Distinctive Formulations Consumers prioritize distinction in format or formulation when purchasing self-care or enhancement products. ### Solid Hair Care Products Solid hair care products are becoming more popular as a way to reduce waste and retain natural hair oils. ## What the Hair Brightening trend means for industry ### For Beauty Industry Companies in the beauty industry can focus on developing unique formulations to offer unheard of benefits to adventurous customers. ### For Sustainability Industry Companies in the sustainability industry can benefit from creating solid hair care products that offer the same benefits as liquid products while minimizing waste. ### For Hair Care Industry Hair care brands can leverage the trend towards distinctive formulations to offer products that appeal to a wider range of consumers beyond their conventional customer base. ## Workshop question How is your brand incorporating experimentation in its product/service? ## Trend signals for Hair Brightening Trend score 4.1 out of 10, from popularity 58%, activity 57%, freshness 9%. - Popularity: 58% - Activity: 57% - Freshness: 9% ## Examples of the Hair Brightening trend 4 featured examples from Aug 2, 2019 to Apr 1, 2020. - [Hair-Brightening Powders](https://www.trendhunter.com/trends/brightening-powder): The Blonde Ale Vibrance-Boosting Brightening Powder Enhances Hair at Home (Category: Fashion) Implication: The beauty industry can explore the development of more DIY hair treatment products to cater to consumers' demands for at-home solutions during salon closures. - [Solid Purple Shampoos](https://www.trendhunter.com/trends/toning-purple-shampoo): Ethique's Toning Purple Shampoo Helps to Brighten Blonde Hair & Reduce Waste (Category: Eco) Implication: Beauty brands can expand their offerings by creating solid versions of their haircare products and color-specific hair products. - [Hair-Conditioning Mists](https://www.trendhunter.com/trends/conditioning-water): Philip B's Weightless Conditioning Water Restores Shine & Moisture (Category: Fashion) Implication: The haircare industry can innovate by introducing more water-based and sprayable products that are formulated with organic plant-based ingredients to meet the needs of the environ… - [Comfortable Brightening Hairsprays](https://www.trendhunter.com/trends/flexible-hold-spray): The 1800-Hold-Me No-Crunch Flexible Hold Spray Adds Shine (Category: Fashion) Implication: Opportunity for beauty companies to create new hair products or add to their existing line with brightening, multipurpose or clean beauty features. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)