# Hair Boost Hair booster products elevate users' standard hair care routines. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 22, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hair-boost ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Hair Boost trend? **Hair Boost:** Brands in the hair care space are offering "boosters" that are designed to be mixed in with shampoo or conditioning products, and that elevate their benefits. These items offer everything from coloring treatments to enhanced hydration. ## The consumer insight behind the Hair Boost trend As consumers prioritize their self-care routines, many are constantly searching for products and services that elevate their already established rituals. The experimental nature of hair care and beauty industries makes them ideal for brands to innovate and test out new products. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 1, 2020 to Apr 22, 2021 - Published: Apr 22, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hair Boost trend ### Hair Boosters Hair booster products that elevate existing hair care routines through the addition of extra benefits. ### Customization and Personalization The development of hair care products that cater to specific, individualized hair needs. ### Mix-In and Concentrated Products Hair care products that can be added to existing products or that are highly concentrated, offering targeted benefits. ## What the Hair Boost trend means for industry ### For Personal Care The personal care industry can reference the trend of boosting existing products to elevate consumer experiences and promote the development of personalized hair care solutions. ### For Beauty The beauty industry can also reference the trend of personalization and customization as a way to offer innovative targeted solutions for hair care needs. ### For Sustainability The development of sustainably packaged mix-in products can be an opportunity for brands in the hair care industry to cater to consumer demand for environmentally friendly hair care solutions. ## Workshop question How is your brand elevating consumers' existing rituals and routines? ## Trend signals for Hair Boost Trend score 4.7 out of 10, from popularity 66%, activity 65%, freshness 10%. - Popularity: 66% - Activity: 65% - Freshness: 10% ## Examples of the Hair Boost trend 4 featured examples from Jun 1, 2020 to Apr 22, 2021. - [Customizable Haircare Boosters](https://www.trendhunter.com/trends/haircare-boosters): Function of Beauty's #HairGoals Booster Shots Enhance Base Products (Category: Art & Design) Implication: Beauty and personal care brands can develop customizable products that offer targeted solutions for specific haircare needs. - [Concentrated Shampoo Boosters](https://www.trendhunter.com/trends/shampoo-booster): GE Beauty's Boosters Add Benefits to Shampoo & Conditioners (Category: Fashion) Implication: Haircare brands can develop booster products that allow customers to personalize their haircare routines and address their specific needs. - [Customizing Hair Color Boosters](https://www.trendhunter.com/trends/hair-color-booster): Amika's Color-Boosting Drops Can Be Added to Cream-Based Haircare (Category: Fashion) Implication: The beauty and personal care industry can explore the potential of personalized haircare products as a disruptive innovation opportunity. - [Mix-In Conditioner Treatments](https://www.trendhunter.com/trends/conditioner-treatment): Pantene's Moisture Mix-In Treatment Enhances Everyday Conditioners (Category: Fashion) Implication: The hair care industry can benefit from innovations in customizable and specialized products that cater to specific hair needs and provide solutions for damaged hair. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)