# Habitual Hotel Cafes and hotels cater to the modern consumer’s realistic lifestyle habits. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jul 6, 2017 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/habitual-hotel ## Key Figures - Trend score: 6.1/10 - Evidence articles: 5 ## What is the Habitual Hotel trend? **Habitual Hotel:** Productivity guilt is slowly giving way to more intuitive relaxation methods that offer the freedom for consumers to be themselves and feel at home. With free time becoming an increasingly precious commodity and personal wellness gaining precedence in consumers' minds, modern consumers are faced with the consistent struggle of trying to make time to do what they love best – lounging. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 12, 2016 to Jul 6, 2017 - Published: Jul 6, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Habitual Hotel trend ### Wellness-centric Amenities Hotels, co-working spaces, and women's clubs are incorporating wellness-centric amenities into their designs, creating a personalized, homey atmosphere that prioritizes health and relaxation. ### Dedicated Nap Spaces Dedicated nap spaces like nap cafes and mobile nap trailers are growing in popularity as people become more aware of their sleep deprivation and seek ways to catch up on their sleep during the day. ### Themed Experience Spaces Brands are teaming up to create unique, themed spaces that offer a memorable and immersive experience for their customers, whether it's a TV-watching retreat or a sleepmobile on wheels. ## What the Habitual Hotel trend means for industry ### For Hospitality The hospitality industry can take inspiration from the incorporation of wellness-centric amenities into hotel designs and create a personalized, homey atmosphere that prioritizes health and relaxation. ### For Co-working The co-working industry can learn from the design of women's clubs that prioritize community, connection, and women-centric amenities, creating a space where people can work and build relationships. ### For Retail The retail industry can take inspiration from brands that create immersive, themed experience spaces for their customers, whether it's a TV-watching retreat or a sleepmobile on wheels. ## Workshop question While your consumer may be outspoken about their aspirational lifestyle, what do their actual daily habits and rituals look like? ## Trend signals for Habitual Hotel Trend score 6.1 out of 10, from popularity 87%, activity 86%, freshness 8%. - Popularity: 87% - Activity: 86% - Freshness: 8% ## Examples of the Habitual Hotel trend 5 featured examples from Oct 12, 2016 to Jul 6, 2017. - [All-Day Nap Bars](https://www.trendhunter.com/trends/siesta-and-go): 'Siesta & Go' Rents Beds and Rooms for Catching Up on Sleep (Category: Lifestyle) Implication: The hospitality industry can explore the creation of nap bar spaces within hotels or other accommodations, offering guests a unique and revitalizing experience. - [TV-Watching Retreats](https://www.trendhunter.com/trends/bed-and-binge): Three Mobile, Samsung and Netflix Launched a 'Bed 'N' Binge' Retreat (Category: Pop Culture) Implication: Telecom companies such as Three Mobile are leveraging partnerships to enhance their services and offer unique experiences to their customers. - [Mobile Nap Trailers](https://www.trendhunter.com/trends/sleep-tour): Casper's UK Sleep Tour Introduces a 'Sleepmobile' on Wheels (Category: Marketing) Implication: Manufacturers in the mattress industry have an opportunity to innovate by developing mobile sleep solutions like the Sleepmobile. - [Restorative Nap Cafes](https://www.trendhunter.com/trends/cafe-in-japan): Nescafe's Cafe in Japan Offers Space for Napping on World Sleep Day (Category: Lifestyle) Implication: The hospitality industry has the opportunity to integrate restorative nap cafes as a unique offering, attracting guests seeking luxurious and rejuvenating sleep experiences. - [Multi-Purpose Women's Clubs](https://www.trendhunter.com/trends/the-wing-new-york-city): 'The Wing' is a "Home Base for Women on Their Way" in NYC (Category: Lifestyle) Implication: The hospitality industry can explore new opportunities to cater to the unique needs of women by creating inclusive and empowering spaces like The Wing. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)