# Automated Donation Organizations use technology to integrate social good into a daily routine. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 2, 2015 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/habitual-donation ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Automated Donation trend? **Automated Donation:** Thanks to technology, charitable donation has become simpler and more streamlined. However, in order to make donating a frequent, habitual practice, organizations are integrating the process into everyday routines. Consumers are able to practice social good without having to take time out of their day, suggesting that greater convenience will lead to increased philanthropic involvement. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 26, 2014 to Jan 30, 2015 - Published: Feb 2, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Automated Donation trend ### Integrated Charitable Giving Organizations are integrating charitable giving into people’s everyday routines to make it a habitual practice and increase philanthropic involvement. ### Data-Donating Initiatives Data donation campaigns collect unused data to donate for social good projects and connect people in need. ### Charitable Promotions Businesses partner with charities and nonprofit organizations to encourage socially responsible actions through promotional codes and offers. ## What the Automated Donation trend means for industry ### For Technology Technology is the enabler that makes charitable giving simpler, more streamlined, and more convenient for people. ### For Social Services Charities and nonprofit organizations are the beneficiaries of the charitable giving trends, receiving donations from individuals and businesses. ### For Ride-sharing Ride-sharing businesses like Uber are promoting socially responsible actions by partnering with organizations that advocate for road safety and campaigning against drunk driving. ## Trend signals for Automated Donation Trend score 3.4 out of 10, from popularity 64%, activity 29%, freshness 8%. - Popularity: 64% - Activity: 29% - Freshness: 8% ## Examples of the Automated Donation trend 4 featured examples from Jul 26, 2014 to Jan 30, 2015. - [Charity Alarm Clocks](https://www.trendhunter.com/trends/icukoo): iCukoo by Chelsea Apps Factory Donates Money Every Time People Hit Snooze (Category: Social Good) Implication: The creation of charitable alarm clock apps like iCukoo by Chelsea Apps Factory highlights the disruptive innovation opportunities in the mobile app development industry to combin… - [Data-Donating Initatives](https://www.trendhunter.com/trends/unused-data): The #4Good Campaign Lets Mobile Users Gift Their Unused Data to Charities (Category: Tech) Implication: Disruptive innovation opportunity: Telecommunication companies can explore partnerships with charities to create data-donating initiatives that encourage customers to give back. - [Charitable Connected Laundry Machines](https://www.trendhunter.com/trends/internet-of-good-things): Whirlpool's Appliances Manifest the Internet of Good Things (Category: Social Good) Implication: The Whirlpool Connect to Care program introduces a disruptive innovation opportunity for the appliance industry by merging smart technology with charitable giving. - [Charitable Ride Promotions](https://www.trendhunter.com/trends/road-safety): Uber and MADD Join Forces to Promote Road Safety During the Superbowl (Category: Business) Implication: Opportunity for other ride-share services to partner with non-profit organizations to promote road safety and contribute to a charitable cause. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Social Good - [Culturally Grounded Wellness Apps](https://www.trendhunter.com/trends/culturally-grounded-wellness-apps) - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Cancer Awareness Art Installations](https://www.trendhunter.com/trends/carry-the-fire-road-hockey-net) All articles: [Social Good](https://www.trendhunter.com/socialgood)