# H2O Resurgence Health-conscious families are opting for flavored water as guilt-free refreshment. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Aug 8, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/h2o-resurgence ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the H2O Resurgence trend? **H2O Resurgence:** As parents become wary of the effects of sugar-loaded beverages on their children’s minds and bodies, astute brands are expanding their product lines to appeal to health-concerned families with flavored water options that still promise to delight youthful palates. Familiar fruit flavors and brightly colored packaging entice youngsters who crave something delicious while overprotective parents are won over by the simple, nature-based ingredients and healthy hydration that comes from the purity of water. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 26 to Jul 29, 2016 - Published: Aug 8, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the H2O Resurgence trend ### Flavored Water for Kids Health-conscious families are opting for flavored water as guilt-free refreshment for children. ### Hydrating Functional Drinks Consumers are seeking out functional drinks that offer hydration and added nutrients. ### Unsweetened Sparkling Water Sparkling water is increasingly popular as a healthy and flavorful alternative to sugary sodas. ## What the H2O Resurgence trend means for industry ### For Beverage Industry The beverage industry can innovate by creating more healthy and functional drink options that appeal to health-conscious consumers. ### For Child-Focused Products Brands can create child-focused products by providing healthy alternatives to sugary drinks that still appeal to youthful palates. ### For Functional Food and Drink Industry The functional food and drink industry can focus on creating hydrating and nutrient-rich beverages that provide specific health benefits to consumers. ## Workshop question How does your brand work to appease parental concerns regarding kid's health? ## Trend signals for H2O Resurgence Trend score 4.0 out of 10, from popularity 59%, activity 54%, freshness 8%. - Popularity: 59% - Activity: 54% - Freshness: 8% ## Examples of the H2O Resurgence trend 5 featured examples from Feb 26 to Jul 29, 2016. - [Antioxidant-Rich Watermelon Waters](https://www.trendhunter.com/trends/what-a-melon): The 'What a Melon' Line Provides a Healthy Alternative to Juice (Category: Lifestyle) Implication: As consumers seek healthier beverage options, companies in the beverage industry can capitalize on the rising trend of functional and nutritious drinks like What a Melon. - [Zesty Mineral Water](https://www.trendhunter.com/trends/mineral-water-drink): Mattoni's Mineral Water Drinks Come in Lemon, Orange and Grapefruit Flavors (Category: Lifestyle) Implication: Beverage manufacturers can capitalize on the trend towards healthy refreshment by developing flavored water drinks that are low in calories, nutritious and flavorful like Mattoni'… - [Kid-Friendly Sparkling Water](https://www.trendhunter.com/trends/water-for-kids): This Sparkling Drink is Branded as 'Tickle Water' for Kids (Category: Lifestyle) Implication: The beverage industry has an opportunity to create innovative, healthy products for kids, tapping into an untapped consumer base. - [Kid-Friendly Fruit Waters](https://www.trendhunter.com/trends/drink-more-water): The Capri-Sun Flavored Beverages Encourages Children to Drink More Water (Category: Lifestyle) Implication: Opportunity for beverage companies to innovate and expand their product offerings by developing kid-friendly and healthy drinks. - [Kid-Friendly Sparkling Waters](https://www.trendhunter.com/trends/soul-fizz): The Giggle Line from Soul Fizz Serves as an Alternative to Soda (Category: Life-Stages) Implication: The beverage industry can capitalize on the growing demand for healthier, low calorie drink options by developing new products targeted towards children and health-conscious consu… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)