# Opulent Food Exorbitantly priced food gets viral attention. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 21, 2008, updated Nov 19, 2009 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gustatory-opulence-marketing-the-taste-of-filthy-rich-as-a-charitable-aware ## Key Figures - Trend score: 6.2/10 - Evidence articles: 12 ## What is the Opulent Food trend? **Opulent Food:** Melons, sundaes, desserts and hamburgers costing into the thousands of dollars sounds ridiculous at first, but could you use this to your advantage? In some cases, these items have been sold as part of charity fundraisers; instead of just writing cheques, donors get a taste of opulence in return. ## At a Glance - Evidence: 12 featured examples - Articles from: Apr 13, 2006 to Jun 12, 2008 - Published: Sep 21, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Opulent Food trend ### Luxury Food and Beverage There is a rise in the consumption of ultra-expensive food and beverages, which presents an opportunity for brands to create high-priced, limited edition products to meet this growing demand. ### Charitable Experiences Collaborating with charities to offer ultra-luxury, high-priced experiences, such as opulent meals, is a new way to engage with consumers while also supporting important causes. ### Exclusivity Creating exclusive, limited edition products, such as rare cognacs and expensive ice cream sundaes, is a way to offer luxury and exclusivity to consumers who are willing to pay for it. ## What the Opulent Food trend means for industry ### For Food and Beverage The food and beverage industry can look to create high-priced, limited edition products to cater to the growing demand for luxury food and beverages. ### For Charity and Non-Profit Charities and non-profit organizations can collaborate with luxury brands to offer high-priced experiences as fundraising initiatives. ### For Hospitality Hotels and restaurants can create luxurious and exclusive dining experiences, such as ultra-expensive burgers and cocktails, to appeal to wealthy consumers looking for unique experiences. ## Trend signals for Opulent Food Trend score 6.2 out of 10, from popularity 86%, activity 92%, freshness 8%. - Popularity: 86% - Activity: 92% - Freshness: 8% ## Examples of the Opulent Food trend 12 featured examples from Apr 13, 2006 to Jun 12, 2008. - [$5000 Hamburger](https://www.trendhunter.com/trends/fleurburger-5000): The Fleurburger (Category: Lifestyle) Implication: Fine dining restaurants can continue to offer high-end experiences using luxury ingredients and personalized service options to appeal to affluent consumers. - [$2 Million Cognac](https://www.trendhunter.com/trends/the-worlds-most-expensive-cognac-henri-iv-dudognon-heritage): Henri IV Dudognon Heritage (Category: Luxury) Implication: Disruptive innovation opportunity: Collaborate with jewelers to create custom-designed and embellished bottles for luxury spirits. - [$400 Beer](https://www.trendhunter.com/trends/carlsberg-vintage-1): Carlsberg Vintage 1 (Category: Luxury) Implication: The alcohol industry can capitalize on the trend by introducing high-end products, exclusive variants, and sustainable brewing methods to cater to a growing consumer demand for lu… - [$25,000 NYC Dessert Sets Guinness Record](https://www.trendhunter.com/trends/25000-nyc-dessert-guinness-record-frrrozen-haute-chocolate): Frrrozen Haute Chocolate (Category: Luxury) Implication: Restaurants can explore the creation of high-priced, extravagant desserts to enhance their upscale dining offerings and attract wealthy clientele. - [World's Most Expensive Dessert](https://www.trendhunter.com/trends/luxury-desserts-14500-tasty-treat): $14,500 Fortress Aquamarine (Category: Luxury) Implication: The hospitality industry can capitalize on offering unique, high-priced dining experiences to differentiate themselves from competitors. - [High Class Hangovers](https://www.trendhunter.com/trends/high-class-hangovers-worlds-most-expensive-cocktails): World's Most Expensive Cocktails (Category: Lifestyle) Implication: The hospitality industry can take advantage of the trend of luxury cocktails by offering unique high-end drink experiences to attract upscale customers. - [$12000 Cash Only Meal?](https://www.trendhunter.com/trends/12000-cash-only-meal-suffolk-kitchen): The Suffolk Kitchen Knish Hoax (Category: Lifestyle) Implication: High-end restaurants can explore creating exclusive, high-priced culinary experiences that offer unique combinations and ingredients to attract discerning clientele. - [$6,100 Black Melons](https://www.trendhunter.com/trends/6100-densuke-watermelon-rare-japanese-watermelon): Rare Japanese Densuke Watermelon (Category: Luxury) Implication: The agriculture industry can explore cultivating unique and high-value fruits like the black Densuke watermelon for niche markets. - [$1000 Bagel](https://www.trendhunter.com/trends/1000-bagel-with-gold-leaves-gives-new-meaning-to-rich-food): White Truffle Cream Cheese, Gold Leaves (Category: Luxury) Implication: Opportunities for hotels, restaurants, and catering companies to create high-priced, luxury food items and experiences for fundraising or special events. - [$3700 Pizza](https://www.trendhunter.com/trends/the-most-expensive-pizza): The Pizza Royale 007 (Category: Luxury) Implication: The food and beverage industry can use trends like the $3700 Pizza Royale 007 to create new and innovative high-end culinary experiences. - [$3,333.33 Ice Cream Sundaes](https://www.trendhunter.com/trends/333333-ice-cream-sundae-three-twins-ice-cream): Three Twins Ice Cream (Category: Eco) Implication: Disruptive Innovation Opportunity: Revolutionizing the gourmet dessert industry by offering high-priced, luxurious treats that incorporate rare and premium ingredients. - [$6,485 Bottle of Champagne](https://www.trendhunter.com/trends/champagne-perrier-jouet-6485): Limited Edition Perrier-Jouet (Update) (Category: Luxury) Implication: The hospitality industry can take advantage of the trend in offering a luxury experience by creating unique, high-end dining and accommodation experiences. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) - [Empowering Community-Run Initiatives](https://www.trendhunter.com/trends/smashing-my-limits) All articles: [Social Good](https://www.trendhunter.com/socialgood)