# Experiential Guidance Experiential shopping guides consumers to make more tailored decisions. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Oct 8, 2015 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/guided-shopping ## Key Figures - Trend score: 4.5/10 - Evidence articles: 7 ## What is the Experiential Guidance trend? **Experiential Guidance:** Rather than a task or necessity, the act of shopping has become an enjoyable experience. Retailers are now using this experiential aspect of modern-day shopping as a way to help consumers make decisions. Engaging, immersive features not only draw consumers in, they can also guide them to making better purchasing decisions that translate into increased loyalty. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 9 to Nov 5, 2015 - Published: Oct 8, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Experiential Guidance trend ### Experiential retail With a focus on customer engagement, retailers are prioritizing creating memorable shopping experiences to increase loyalty. ### Interactive displays Interactive displays are being used to educate customers, making new technology less intimidating and more accessible. ### Brick and Mortar expansion Brick and mortar retailers are opening new locations that focus on experiential retail and customer engagement while offering personalized customization services. ## What the Experiential Guidance trend means for industry ### For Retail Retailers are using experiential shopping to increase dive deeper into the customer journey, making purchasing more tailored and memorable. ### For Technology Technology industries are using interactive displays to educate customers about their products and make advanced technologies less intimidating and more approachable. ### For Hospitality With the expansion of experiential retail and interactive displays, the hospitality industry has the opportunity to bring building customer loyalty into the visitor and guest experiences. ## Workshop question What tools can your brand utilize to offer consumers more guidance during the purchasing process? ## Trend signals for Experiential Guidance Trend score 4.5 out of 10, from popularity 62%, activity 66%, freshness 8%. - Popularity: 62% - Activity: 66% - Freshness: 8% ## Examples of the Experiential Guidance trend 7 featured examples from Jan 9 to Nov 5, 2015. - [Experiential Tech Retailers](https://www.trendhunter.com/trends/dlight): The Samsung D'Light Experience is a Multi-Level Immersive Retail Shop (Category: Business) Implication: Implementing experiential retail strategies to enhance customer engagement and brand loyalty. - [Experiential Tech Shops](https://www.trendhunter.com/trends/samsung-store): Ontario's First Retail Samsung Store Emphasizes Consumer Engagement (Category: Marketing) Implication: Consumer electronics companies have the opportunity to create more immersive experiences in their brick-and-mortar stores, such as creating partnerships with brands and designing… - [Experiential Electronic Shops](https://www.trendhunter.com/trends/moto): Motorola's 'Moto' Store is the Brand's First Brick and Mortar Shop (Category: Tech) Implication: Consumer electronics brands can create experiential retail locations that allow customers to directly engage with and customize their products, creating a memorable and personaliz… - [Experiental Scent Bars](https://www.trendhunter.com/trends/scent-bar): Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience (Category: Marketing) Implication: Habitat Pure's foray into the fragrance industry diversifies their product offerings and expands their target audience. - [Experiential Surf Shops](https://www.trendhunter.com/trends/Surf-Shop): This Casual Surf & Skate Shop Features an In-House Coffee Shop (Category: Lifestyle) Implication: The retail industry can explore the concept of experiential retail to create unique shopping environments that go beyond traditional brick-and-mortar stores. - [Experiential Tech Zones](https://www.trendhunter.com/trends/the-intel-experience): Best Buy Integrates 'The Intel Experience' in Stores Across the Nation (Category: Business) Implication: Opportunity for retail marketing agencies to specialize in creating immersive shopping zones and integrating cutting-edge technology into stores. - [Interactive Automotive Shops](https://www.trendhunter.com/trends/interactive-automotive): This Store Helps Consumers Understand How to Care for an Electric Car (Category: Autos) Implication: Integrating interactive displays in traditional car dealerships to educate customers about electric vehicles and differentiate from regular cars. ## Recent trend clusters - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)