# Guided Prosumerism Branded photography courses encourage social sharing of product. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 20, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/guided-prosumerism ## Key Figures - Trend score: 6.1/10 - Evidence articles: 5 ## What is the Guided Prosumerism trend? **Guided Prosumerism:** As brands look to play up organic buzz online, many are moving to launch branded photography courses optimized for Instagram with the interest of encouraging social sharing of the product or service at hand. This shift speaks to the ways in which brands can leverage the prosumerist tendencies of contemporary consumers of all ages. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 19 to Jun 21, 2017 - Published: Jun 20, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Guided Prosumerism trend ### Branded Photography Courses More brands are launching branded photography courses optimized to encourage social sharing of products. ### Prosumerism Brands are leveraging the prosumerist tendencies of contemporary consumers of all ages. ### Social Media Influencers Schools and programs that teach people how to become social media influencers are likely to continue to rise in popularity. ## What the Guided Prosumerism trend means for industry ### For Photography Photography stores are offering creative experiences, workshops, and classes to teach consumers how to take great pictures. ### For Hospitality Hotels and resorts can leverage photography workshops to provide their guests with unique, interactive experiences. ### For Education Schools and programs can create curriculums that teach students how to become social media influencers and create content that resonates with a relevant audience. ## Workshop question How are you catering to your customers' predisposal to prosumerism? ## Trend signals for Guided Prosumerism Trend score 6.1 out of 10, from popularity 89%, activity 86%, freshness 8%. - Popularity: 89% - Activity: 86% - Freshness: 8% ## Examples of the Guided Prosumerism trend 5 featured examples from Jan 19 to Jun 21, 2017. - [Social Media Influencer Schools](https://www.trendhunter.com/trends/yiwu-industrial-commercial-college): Yiwu Industrial & Commercial College Helps Students Become Stars (Category: Social Media) Implication: Educational institutions are capitalizing on the demand for social media influencer training. - [Social Photography Workshops](https://www.trendhunter.com/trends/instagram-photography-course): Gin Brand Beefeater is Launching an Instagram Photography Course (Category: Lifestyle) Implication: The food and beverage industry can leverage experiential learning to offer unique marketing opportunities that blend product tastings with hands-on workshops and collaborations wi… - [Creative Photography Stores](https://www.trendhunter.com/trends/wonder-photo-shop): Fujifilm's 'Wonder Photo Shop' Lets Consumers Play with Their Images (Category: Business) Implication: Photography retailers can create engaging experiences by providing DIY craft workshops, smartphone printing services, and tutorials. - [Ice Cream Photography Pop-Ups](https://www.trendhunter.com/trends/photography-popup): Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers (Category: Lifestyle) Implication: Hotels and restaurants are employing multi-sensory pop-ups to lure in customers and keep them coming back for more. - [Paper Photography Workshops](https://www.trendhunter.com/trends/paper-photography): LG and Paperboyo are Teaming up to Host an Instagram Workshop (Category: Art & Design) Implication: Companies like LG are partnering with artists and photographers to offer workshops and events to promote their products and showcase creative ways to use their technology. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)