# Guided Coupling Apps focus on strengthening relationships that have already formed. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 22, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/guided-coupling ## Key Figures - Trend score: 2.0/10 - Evidence articles: 4 ## What is the Guided Coupling trend? **Guided Coupling:** With dating apps that set people up now being extremely common, brands are pushing out dating apps that are designed to unify established relationships. Whether focused on the "administrative" aspects of being in a relationship, or in actually strengthening bonds between partners, these apps cater to consumers who seek out technology to aide and enhance all aspects of their lives. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 5, 2017 to Apr 12, 2018 - Published: May 22, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Guided Coupling trend ### Shift towards Relationship-Focused Apps Brands are leveraging advanced technology to create purposeful apps that enhance relationships. ### Collaborative Apps for Couples Apps that enable couples to complete household tasks together, like budgeting and decision-making, are gaining popularity. ### Mobile Couples Therapy Apps Apps that help couples maintain healthy relationships by providing them with a platform to practice open communication and goal setting are in demand. ## What the Guided Coupling trend means for industry ### For Mobile Application Development Mobile app development firms can create relationship-focused applications that enhance users' romantic connections. ### For Online Dating Industry Online dating businesses could invest in relationship apps, as it assists in building better romantic relationships. ### For Couples Retail & Services To accommodate couples, retailers and services-oriented businesses can consider offering tailor-made products and services to facilitate romantic relationships. ## Workshop question How could your brand curate a personalized app that connects its consumers to your brand, or one another? ## Trend signals for Guided Coupling Trend score 2.0 out of 10, from popularity 33%, activity 19%, freshness 8%. - Popularity: 33% - Activity: 19% - Freshness: 8% ## Examples of the Guided Coupling trend 4 featured examples from Sep 5, 2017 to Apr 12, 2018. - [Couples To-Do Apps](https://www.trendhunter.com/trends/app-for-task-management): 'Merge' is a Collaborative App for Task Management (Category: Tech) Implication: The productivity app industry can benefit from the trend of collaborative task management apps like Merge, by creating customized platforms that cater to the unique needs of coupl… - [Mobile Couples Therapy Apps](https://www.trendhunter.com/trends/couples-therapy-apps): The We Did It App Hopes to Bring Couples Closer (Category: Lifestyle) Implication: The mental health industry has an opportunity to expand their offerings by incorporating mobile couples therapy apps to support relationship maintenance and improvement. - [Relationship-Focused Date Apps](https://www.trendhunter.com/trends/iheartus-app): The iHeartUs App Personalizes Dates and Products for Loving Couples (Category: Tech) Implication: Apps that focus on improving relationships are in high demand and can benefit from personalization algorithms. - [Couple-Focused Mobile Apps](https://www.trendhunter.com/trends/private-couples-app): Between is a Private Couples App With Features Made for Relationships (Category: Lifestyle) Implication: The mobile app industry can tap into the growing demand for private couples apps by developing and offering innovative features for couples to communicate and plan together. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)