# Rental Optimization Aiding the house-sharing boom, multipurpose decor takes precedence. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 7, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/guestfocused-design ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Rental Optimization trend? **Rental Optimization:** Consistent vacationing in Europe is commonplace, but less so in North America where cost-effectiveness is of highest priority. As space-sharing services like Airbnb become ubiquitous and users open homes to travelers, a decrease in space is requiring residents to outfit rooms with multipurpose designs that make the most of every foot. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 25, 2013 to May 3, 2014 - Published: May 7, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Rental Optimization trend ### Multipurpose Furniture Designing furniture that serves dual purposes to optimize space is a growing trend. ### Air Purification More products with built-in air purifiers are being created to improve indoor air quality. ### Green Energy Innovations in green energy are being integrated into furniture design, allowing for more sustainable products. ## What the Rental Optimization trend means for industry ### For Furniture Multipurpose furniture is becoming essential for consumers living in small spaces. ### For Home Appliances Air purifiers are becoming a must-have for consumers concerned about air quality. ### For Sustainability Sustainable furniture with the integration of green energy can pave the way for more eco-friendly solutions. ## Trend signals for Rental Optimization Trend score 4.5 out of 10, from popularity 58%, activity 69%, freshness 8%. - Popularity: 58% - Activity: 69% - Freshness: 8% ## Examples of the Rental Optimization trend 6 featured examples from Jul 25, 2013 to May 3, 2014. - [Multi-Purpose Laptop Tables](https://www.trendhunter.com/trends/tv-table): This DIY Project Makes the Classic TV Table Better for Laptop Use (Category: Art & Design) Implication: The home furnishing industry can capitalize on the trend of creating multi-purpose furniture through innovative designs and practicality. - [Built-In Lamp Furniture](https://www.trendhunter.com/trends/slim-collection-by-nir-meiri): The Slim Collection by Nir Meiri are Quirky and Practical (Category: Art & Design) Implication: The Slim Collection by Nir Meiri presents opportunities for furniture designers to incorporate multi-purpose features, space-saving designs, and quirky detailing into their creati… - [Dual Purpose Bed Chairs](https://www.trendhunter.com/trends/nest-futon-chair): The Nest Futon Chair is Both a Bed and a Comfortable Seat (Category: Art & Design) Implication: The furniture manufacturing industry can capitalize on the trend of dual purpose furniture by designing and producing products like the Nest Futon Chair that offer both comfort an… - [Air-Cleaning Clothes Hooks](https://www.trendhunter.com/trends/leak-coatrack): The LEAK Coatrack Dries Your Duds and Refreshes Your Room (Category: Eco) Implication: The LEAK Coatrack presents a disruptive innovation opportunity for the home furnishings industry by combining coat rack functionality with drying and air purification features. - [Air-Purifying Partitions](https://www.trendhunter.com/trends/electrolux-parinna): The Electrolux Parinna Improves Many Aspects of Interior Environments (Category: Art & Design) Implication: The incorporation of multi-functional features in furnishings and décor could be an opportunity for interior designers to offer unique solutions for clients. - [Plant-Watering Dish Trays](https://www.trendhunter.com/trends/scolapianta-dish-rack): The Scolapianta Dish Rack by Mathery Serves a Dual Purpose (Category: Art & Design) Implication: In the household products industry, there is potential for creating innovative and versatile items like the Scolapianta Dish Rack that offer dual functionality for everyday tasks. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)