# Guerrilla Gardening The marketplace becomes a playground for stealth gardening. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jun 27, 2011, updated Jul 5, 2011 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/guerrilla-gardening ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Guerrilla Gardening trend? **Guerrilla Gardening:** With urbanization contributing to the loss of lush, green landscapes and gardens, guerrilla gardening seems to be one attempt at a solution. Those—be it product designers, activists or average consumers—yearning for greener pastures (literally) are turning to stealth ways to infuse everyday products and the urban environment with more flowers, plants and the like. Everything from greeting cards and art projects to product packaging and asphalt have been struck with someone’s green thumb, proving that eco-friendly elements really can be incorporated into anything in the marketplace. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 8, 2010 to Jun 13, 2011 - Published: Jun 27, 2011 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe ## Themes within the Guerrilla Gardening trend ### Urban Gardening With urbanization contributing to the loss of lush, green landscapes and gardens, guerrilla gardening seems to be one attempt at a solution. ### Seed Bombs The seed bombs by SuckUK have the potential to entice non-gardeners in helping to contribute to the green movement. ### Upcycling Botanical Paperworks and Vanessa Harden's Subversive Gardener concept demonstrate how recycling waste and reusing everyday objects can be used to promote gardening sustainability. ## What the Guerrilla Gardening trend means for industry ### For Consumer Products Product designers are creating guerrilla gardening solutions, from plantable greeting cards to upcycled packaging, to make it easier for consumers to incorporate greenery in their everyday lives. ### For Art and Design Artists are using guerrilla gardening as a way to express their creativity in a way that is impactful to the environment and community. ### For Sustainability Guerrilla gardening offers an opportunity for businesses to demonstrate their commitment to sustainable practices, from using eco-friendly materials to encouraging green initiatives in urban environments. ## Trend signals for Guerrilla Gardening Trend score 3.8 out of 10, from popularity 55%, activity 51%, freshness 8%. - Popularity: 55% - Activity: 51% - Freshness: 8% ## Examples of the Guerrilla Gardening trend 6 featured examples from Mar 8, 2010 to Jun 13, 2011. - [Grenade Planters](https://www.trendhunter.com/trends/seed-bombs): These Seed Bombs are Grenade Exploding Gardening Tools (Category: Eco) Implication: Expanding the target market for the gardening and landscaping industry by creating innovative and interactive products. - [Plantable Produce Packaging](https://www.trendhunter.com/trends/vegetable-labels-by-ben-huttly): Vegetable Labels by Ben Huttly Break Down Then Burgeon (Category: Eco) Implication: The food packaging industry can explore the use of plantable labels as a more eco-friendly alternative to traditional packaging materials. - [Guerilla Asphalt Gardens](https://www.trendhunter.com/trends/guerilla-asphalt-gardens): Pete Dungey Fills Up Potholes With Flowers (Category: Eco) Implication: Civil engineering firms can explore innovative approaches to urban infrastructure, such as green infrastructure and community-engaged design, that address multiple societal and en… - [Mossy Maze Installations](https://www.trendhunter.com/trends/moss-your-city): 'Moss Your City' Promotes Guerilla Gardens in London, England (Category: Eco) Implication: The art industry can take advantage of the trend for indoor nature art installations to create unique, sustainable experiences for audiences. - [Plantable Greeting Cards](https://www.trendhunter.com/trends/botanical-paperworks): These Botanical Paperworks Cards Blossom into Wildflowers Once Buried (Category: Eco) Implication: The greeting card industry has the opportunity to leverage the rising demand for eco-friendly cards, incorporating seed-embedded designs and sustainable materials to meet the need… - [Seed-Filled Pills](https://www.trendhunter.com/trends/subversive-gardener): The Subversive Gardener Concept by Vanessa Harden is a Stealthy Planting Plan (Category: Eco) Implication: The urban gardening industry can benefit from disruptive innovation by embracing the concept of seed-filled pills and stealthy plant installations to enhance green spaces in citie… ## Recent trend clusters - 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