# Grunge Glamorization Pricey takes on grunge lets consumers take part without sacrificing quality. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 15, 2013, updated Nov 20, 2013 | Category: [Luxury](https://www.trendhunter.com/pro/category/luxury-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/grunge-glamorization ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Grunge Glamorization trend? **Grunge Glamorization:** The popularity of purposely worn-out fashion is at a high, and to bridge the gap between high-end consumers and the lower-end side of fashion, upscale designers are producing their own takes on this look. This approach allows for consumers to take part in a novel shift without moving too far from their established shopping habits. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 24 to Nov 12, 2013 - Published: Nov 15, 2013 - Last updated: Nov 20, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Grunge Glamorization trend 4 featured examples from Aug 24 to Nov 12, 2013. - [Uptown Grunge Fashion](https://www.trendhunter.com/trends/elle-norway-august-2013): The ELLE Norway August 2013 Editorial Features an Eclectic Wardrobe (Category: Fashion) Implication: The fashion industry can leverage the uptown grunge trend and eclectic fashion pairings to create new collections and broaden their customer base. - [Chic Grunge Lookbooks](https://www.trendhunter.com/trends/elizabeth-and-james-fall-2013): The Elizabeth and James Fall 2013 Line Features Flannel and Oversized Looks (Category: Fashion) Implication: This trend is a great opportunity for fashion designers to create cutting-edge collections that combine the edgy, relaxed feel of grunge styles with high-end, luxurious apparel pi… - [Graffitied Couture Collaborations](https://www.trendhunter.com/trends/saint-laurent-x-sumi-ink-club): The Saint Laurent x Sumi Ink Club Motorcycle Jacket is Youthful (Category: Fashion) Implication: The fashion industry has the opportunity to explore partnerships that incorporate streetwear styles and gritty, urban artist designs into their high-end fashion lines. - [Youthful Grunge Fashion](https://www.trendhunter.com/trends/lofficiel-singapore-september-2013): The L’Officiel Singapore September 2013 Photoshoot Stars Helena Grey (Category: Fashion) Implication: Fashion brands can leverage the youthful grunge style trend to create innovative collections and marketing campaigns. ## Themes within the Grunge Glamorization trend ### Upscale Grunge Fashion High-end designers produce their own takes on grunge look to bridge gap between luxury and streetwear fashion. ### Youthful Grunge Style Nineties grunge style makes a comeback with youthful turn, incorporating soft lighting effects and pastel hues. ### Graffiti-infused Apparel Bold designs merge classic apparel with monochromatic graffiti imagery, celebrating a youthful edgy aesthetic. ## What the Grunge Glamorization trend means for industry ### For Fashion Industry Fashion designers can explore using grunge elements as a way to reach different segments of the market. ### For Luxury Industry Luxury retailers and designers can find opportunities to create grunge-inspired collections that cater to a broader range of customers. ### For Art Industry Graffiti artists can leverage collaborations with fashion companies to extend their artistic reach beyond street walls. ## Trend signals for Grunge Glamorization Trend score 4.8 out of 10, from popularity 58%, activity 79%, freshness 8%. - Popularity: 58% - Activity: 79% - Freshness: 8% ## Recent trend clusters - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Ritual Assembly](https://www.trendhunter.com/protrends/fan-building-kits) (Pop Culture) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Terrain Software](https://www.trendhunter.com/protrends/off-road-technology) (Autos) ## Trending in Luxury - [Elevated Fall Collections](https://www.trendhunter.com/trends/astr-the-label1) - [Prestige Blended Scotch](https://www.trendhunter.com/trends/prestige-blended-scotch) - [Archive Sailing Sneakers](https://www.trendhunter.com/trends/archive-sailing-sneakers) - [Pop-Up Headlight Pens](https://www.trendhunter.com/trends/pop-up-headlight-pens) All articles: [Luxury](https://www.trendhunter.com/luxury)