# Surreal Coiffure A desire for experimentation and fun sees hairstyles get fantastical. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Dec 11, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/grownup-imagination ## Key Figures - Trend score: 5.1/10 - Evidence articles: 6 ## What is the Surreal Coiffure trend? **Surreal Coiffure:** Consumers are turning to eccentric, fantasy-inspired hairstyles to satisfy a desire for fantasy and exoticism in the everyday. As hectic schedules leave less time for fun and traditional parameters for what's appropriate are relaxed, consumers turn to their appearance for creative experimentation. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 3, 2013 to Aug 21, 2014 - Published: Dec 11, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Surreal Coiffure trend ### Fantasy-Inspired Hairstyles As hectic schedules leave less time for fun and traditional parameters for what's appropriate are relaxed, customers are turning to their appearance for creative experimentation, leading businesses to create new and creative products and styles inspired by fantasy. ### Bohemian Floral Accessories As people choose to forego drastic changes in their appearance in favor of accessories, companies should invest in creating and marketing more romantic and whimsical hair gems and bling-infused tiaras and diadems for customers searching for accessories that fit their personal style. ### Surreal and Expressive Cosmetics and Hair Businesses can draw inspiration from the punk clown photography trend and innovate within the beauty and hair industries by offering bold, artistic, and theatrical aesthetics in their products and services. ## What the Surreal Coiffure trend means for industry ### For Fashion and Beauty The fashion and beauty industries can benefit from the trends towards highly expressive and creative hairstyles and accessories, with opportunities to offer new and innovative products that target customers looking for highly personalized fashion statements. ### For Photography The photography industry can explore new themes and approaches inspired by surrealism and the fantastical, with opportunities to create highly expressive visual stories that connect with audiences on an emotional level. ### For Art and Design The art and design industries have unique opportunities to innovate with new forms and materials, inspired by bohemian, surreal and punk aesthetics, and cater to customers looking for truly unique and imaginative products. ## Trend signals for Surreal Coiffure Trend score 5.1 out of 10, from popularity 63%, activity 83%, freshness 8%. - Popularity: 63% - Activity: 83% - Freshness: 8% ## Examples of the Surreal Coiffure trend 6 featured examples from Dec 3, 2013 to Aug 21, 2014. - [Mermaid-Worthy Beauty Looks](https://www.trendhunter.com/trends/aqua-by-joanna-kustra): AQUA by Joanna Kustra Stars a Stunning Vanessa Grasse (Category: Fashion) Implication: Disruptive innovation opportunity: Develop new techniques and products to create subtly surreal beauty looks. - [Extreme Hair Color Editorials](https://www.trendhunter.com/trends/enrique-badulescu): The Enrique Badulescu Marie Claire US Beauty Story is Seapunk-Themed (Category: Fashion) Implication: Disruptive innovation opportunities can be found in the fashion industry by incorporating aquatic and pastel color palettes and tech-infused graphics. - [Hippie Floral Photography](https://www.trendhunter.com/trends/elle-czech-may-2014): Michaela Kocianova Stars in the Elle Czech May 2014 Issue (Category: Fashion) Implication: Fashion brands can incorporate natural elements, such as flowers, into their designs. - [Romantically Whimsical Accessories](https://www.trendhunter.com/trends/bohemian-hair-accessories): These Bohemian Hair Accessories by Jennifer Behr are Dazzling (Category: Fashion) Implication: The fashion industry can capitalize on the trend by creating new and diverse collections of bohemian hair accessories, offering customers more options for self-expression and indi… - [Punk Clown Photography](https://www.trendhunter.com/trends/green-envy): Glassbook Magazine's Green Envy Editorial Features Vivid Cosmetics (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce a subscription-based service that offers curated boxes of technicolored makeup products for customers to experiment with. - [Chic Crytallized Headdress Collections](https://www.trendhunter.com/trends/jennifer-behr-spring-2014): The Jennifer Behr Spring 2014 Line Makes Your Head Shine (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce new and unique fashion accessories that incorporate crystal embellishments. ## Recent trend clusters - 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