# Grown-Up Celebration Adult consumers turn to more refined products to celebrate the holidays. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Oct 29, 2014 | Category: [Special](https://www.trendhunter.com/pro/category/special-features) Source: Trend Hunter, https://www.trendhunter.com/protrends/grownup-celebration ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Grown-Up Celebration trend? **Grown-Up Celebration:** As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 7, 2013 to Oct 29, 2014 - Published: Oct 29, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Grown-Up Celebration trend ### Adultification of Holidays Heavily juvenile holiday market is seeing expansion into refined products to broaden appeal for adults. ### Nostalgia Marketing Brands are tapping into consumers' nostalgic nature to satisfy multiple desires via holiday-themed products. ### Year-Round Holiday Couture Fashion brands are beginning to create holiday-themed clothing and accessories that are versatile enough to wear anytime. ## What the Grown-Up Celebration trend means for industry ### For Fashion Industry Companies like Charlotte Olympia and OppoSuits are expanding their markets by creating holiday-themed footwear and clothing. ### For Luxury Confectionary Industry Chocolatiers like Hakan Martensson are creating high-end, artisanal holiday-themed chocolates. ### For Event Industry The expansion into adult-focused holiday markets is leading to an increase in upscale Halloween parties and other holiday events. ## Trend signals for Grown-Up Celebration Trend score 2.9 out of 10, from popularity 32%, activity 46%, freshness 8%. - Popularity: 32% - Activity: 46% - Freshness: 8% ## Examples of the Grown-Up Celebration trend 5 featured examples from Dec 7, 2013 to Oct 29, 2014. - [Dapper Halloween Apparel](https://www.trendhunter.com/trends/fashionable-halloween-suit): Sport a Fashionable Halloween Costume with Looks From OppoSuits (Category: Pop Culture) Implication: Disruptive innovation opportunity: Integrate technology and sustainability into the fashion industry to create unique and eco-conscious Halloween costume options. - [Haute Halloween Shades](https://www.trendhunter.com/trends/cat-glasses): These Cat Glasses are the Perfect Last-Minute Halloween Accessory (Category: Fashion) Implication: Fashion brands can create retro-inspired collections or statement accessories to cater to the demand for nostalgic aesthetic. - [Holiday Holly Slippers](https://www.trendhunter.com/trends/holly-flats): Charlotte Olympia Holly Flats Turn any Outfit into a Festive One (Category: Fashion) Implication: Fashion companies can capitalize on the popularity of holiday-themed clothing and accessories by creating more options for consumers. - [Merry Mistletoe Pumps](https://www.trendhunter.com/trends/kiss-me-dolly): The Kiss Me Dolly Heels by Charlotte Olympia are Perfect for Holiday Parties (Category: Fashion) Implication: Fashion designers and retailers can tap into the holiday-themed fashion trend while exploring new ways to source and apply elements. - [High-End Skull Chocolates](https://www.trendhunter.com/trends/skull-chocolate): New York's FIKA Provides Luxe Candy Options for Halloween (Category: Lifestyle) Implication: Companies specializing in high-quality, handcrafted, and artistically designed confectioneries can benefit from the trend toward high-end treats. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Special - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) All articles: [Special](https://www.trendhunter.com/special)