# Group Order Delivery apps are introducing group ordering features to streamline experience. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 4, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/group-order ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Group Order trend? **Group Order:** Many food and beverage delivery platforms are enabling consumers to order as groups. Whether it is about splitting a bill or simply enabling everyone to take a look at the menu and submit their choice, this new feature ensures efficiency and convenience. ## The consumer insight behind the Group Order trend The demand for delivery of goods and services has skyrocketed during the COVID-19 pandemic as individuals try to avoid unnecessary outings as much as possible. Many are making decisions—whether pertaining to groceries, supplies, meals, or something else—in tandem as a household. Thus, consumers are creating a demand for more streamlined experiences that will enable individuals to make decisions together, while negotiating faster, and reducing associated stress. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 27, 2019 to Oct 5, 2020 - Published: Oct 4, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Group Order trend ### Group Ordering for Streamlined Experience The ability to order as a group is becoming more common amongst food and beverage delivery platforms, allowing for more efficient and convenient ordering experiences. ### Rise of In-App Group Ordering Features In-app group ordering is becoming more popular with food delivery apps as customers seek more convenience while ordering. ### Increased Demand for Streamlined Group Decision Making Consumer demand for streamlined group decision making has increased during the COVID-19 pandemic as individuals limit unnecessary outings and make decisions as households. ## What the Group Order trend means for industry ### For Food and Beverage Delivery The trend of group ordering in food and beverage delivery presents opportunities for greater collaboration with restaurants and increased customer satisfaction. ### For Mobile App Development The increase in popularity of in-app group ordering features indicates potential for app developers to build solutions that better serve the modern customer. ### For Marketing and Advertising Companies like Chipotle have leveraged group ordering trends by developing social media marketing campaigns to engage with customers and increase brand awareness. ## Workshop question How can your brand facilitate a streamlined group experience? ## Trend signals for Group Order Trend score 2.7 out of 10, from popularity 47%, activity 25%, freshness 9%. - Popularity: 47% - Activity: 25% - Freshness: 9% ## Examples of the Group Order trend 4 featured examples from Aug 27, 2019 to Oct 5, 2020. - [Convenience-Focused Group Ordering Features](https://www.trendhunter.com/trends/inapp-group-orders): Uber Eats Allows You to Start In-App Group Orders (Category: Lifestyle) Implication: Food delivery companies can leverage in-app group ordering features to attract more customers and increase convenience, providing a competitive edge in the industry. - [Family Sponsorship Challenges](https://www.trendhunter.com/trends/family-sponsorship): Chipotle is Introducing Group Ordering with #ChipotleSponsorUs (Category: Lifestyle) Implication: Fast-casual restaurants can benefit from implementing group ordering features to cater to customers who come in groups. - [In-App Group Ordering Features](https://www.trendhunter.com/trends/group-ordering-feature): The GrabFood App Makes It Easier for Users to Order as a Group (Category: Lifestyle) Implication: The food delivery industry can leverage group ordering features to attract more customers and increase order sizes, resulting in higher revenue. - [Friend Group Food Deliveries](https://www.trendhunter.com/trends/postmates-group-ordering): Postmates Group Ordering Lets Friends Order Separately from One Cart (Category: Lifestyle) Implication: Food delivery apps can continue to innovate with group ordering features, creating a more accessible and simplified ordering experience for customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)