# Grotesque Luxury Consumers with luxe taste are gravitating towards gruesome, provocative goods. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jul 22, 2013, updated Jul 29, 2013 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/grotesque-luxury ## Key Figures - Trend score: 4.7/10 - Evidence articles: 6 ## What is the Grotesque Luxury trend? **Grotesque Luxury:** Reflecting both a desire to stand out and a preference for high end goods, the popularity of abject upscale items is on the rise. Allowing consumers to participate in the cultural phenomenon of zombie obsession while maintaining a sense of exlusivity, this balance between two seemingly opposite inspirations is an unusual combination of interests. ## At a Glance - Evidence: 6 featured examples - Articles from: May 7, 2012 to Jul 18, 2013 - Published: Jul 22, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Grotesque Luxury trend ### Grotesque Luxury The rise of abject upscale items reflects a desire to stand out and a preference for high-end goods. ### Macabre Accessories Brands are capitalizing on the popularity of spooky fashion by launching lines that add a creepy vibe to any outfit. ### Zombie Pop Culture The cultural phenomenon of zombie obsession is being incorporated into high-end fashion, jewelry, and other industries. ## What the Grotesque Luxury trend means for industry ### For Fashion Fashion designers are tapping into the trend of grotesque luxury by incorporating abject upscale items into their collections for consumers with unique tastes. ### For Jewelry Jewelry designers are creating spooky and macabre accessories to capitalize on the popularity of horror and zombie-themed pop culture trends. ### For Event Planning Event planners are creating unique events like zombie weddings that embrace the macabre and offer a fun and memorable experience. ## Trend signals for Grotesque Luxury Trend score 4.7 out of 10, from popularity 67%, activity 66%, freshness 8%. - Popularity: 67% - Activity: 66% - Freshness: 8% ## Examples of the Grotesque Luxury trend 6 featured examples from May 7, 2012 to Jul 18, 2013. - [Disturbing Couture Editorials](https://www.trendhunter.com/trends/dansk-circus-humanus): The Dansk 'Circus Humanus' Photoshoot Stars an Eerie Maria Bradley (Category: Fashion) Implication: The fashion industry can capitalize on avant-garde designs and unconventional style elements to cater to a niche audience. - [Zombie Wedding Cakes](https://www.trendhunter.com/trends/zombie-wedding): This Couple Topped Their Wedding Dessert with a Gory Zombie Battle (Category: Lifestyle) Implication: The trend of zombie-themed weddings can create new business opportunities for wedding planners to offer this unique theme and to curate vendors that can cater to this specific mar… - [Dapper Deli Meat Sculptures](https://www.trendhunter.com/trends/tamara-kostianovsky): Tamara Kostianovsky Fashions Butchered Products Using Clothing (Category: Fashion) Implication: The fine arts industry has the opportunity to embrace unconventional art materials that create striking visual pieces, which allows for the creation of more unique and socially co… - [Blood-Dripping Jewelry](https://www.trendhunter.com/trends/vampire-choker): Peter Von Erickson's Vampire Choker Adds Fashion to Throats (Category: Fashion) Implication: The jewelry design industry can leverage the trend of macabre fashion to create unique, boundary-pushing pieces that appeal to individuals looking for unconventional accessories. - [Gory Zombie Jewels](https://www.trendhunter.com/trends/eyeball-earrings1): Grab a Pair of Teal Eyeball Earrings for Halloween (Category: Fashion) Implication: Opportunity for businesses specializing in Halloween accessories to create and sell unique and eye-catching products. - [Morbid Anatomy Bags](https://www.trendhunter.com/trends/gruesome-halloween-accessory): The Zombie Leg Purse is a Totally Gruesome Halloween Accessory (Category: Special) Implication: Explore the potential of creating unique and unconventional accessories for various occasions, including Halloween. ## Recent trend clusters - [Smart Utility](https://www.trendhunter.com/protrends/smart-utility) (Autos) - [Fixable Devices](https://www.trendhunter.com/protrends/fixable-devices) (Tech) - [Circular Simplicity](https://www.trendhunter.com/protrends/circular-simplicity) (Eco) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Pop Culture - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Mini Clog Collectibles](https://www.trendhunter.com/trends/cars-x-crocs-blind-box) - [Actor-Led Pre-Fall Campaigns](https://www.trendhunter.com/trends/austin-butler) All articles: [Pop Culture](https://www.trendhunter.com/popculture)