# Groom Assistance Various platforms are helping grooms be more involved in wedding organization. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 15, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/groom-assistance ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Groom Assistance trend? **Groom Assistance:** Various platforms that help grooms prepare and organize for their weddings are on the rise, and include everything from groom-specific registries to wedding planning platforms for LGBTQ+ people. ## The consumer insight behind the Groom Assistance trend People are increasingly dismissing gender stereotypes as they look for healthier and more constructive expressions of gender, and this includes the various stereotypes associated with things like household management and marriage planning. Consumers who don't subscribe to constricting social norms search for brands that fill the gap and empower them to live freely. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 14 to Oct 15, 2020 - Published: Oct 15, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Groom Assistance trend ### Gender Stereotype Disruption People are increasingly dismissing gender stereotypes as they look for healthier and more constructive expressions of gender, leading to the rise of various platforms helping grooms prepare and organize for their weddings. ### Customization Retailers like Suitopia and The Man Registry offer a diverse selection of themed gifts that can be customized by event type, personal interests and more, while also allowing consumers to design and order tailor made suiting for their special day. ### Wedding Assistance Services Professional services like Nail Your Speech and Groom Power offer advice guides and speechwriting for event participants, leading to an easier and stress-free experience. ## What the Groom Assistance trend means for industry ### For Wedding Industry The rise of various platforms, customization services and wedding assistance services has expanded on the already successful wedding industry by providing tailor made experiences for all participants. ### For Gift Industry Retailers like The Man Registry have expanded on the gift industry by curating themed and customized gifts for participants of all kinds, diversifying the gift giving experience. ### For Apparel Industry Custom tailoring platforms like Suitopia have disrupted and expanded the apparel industry by providing a convenient and personalized experience for consumers seeking tailor made suiting. ## Workshop question How can your brand avoid limiting the demographics it appeals to? ## Trend signals for Groom Assistance Trend score 3.7 out of 10, from popularity 62%, activity 39%, freshness 9%. - Popularity: 62% - Activity: 39% - Freshness: 9% ## Examples of the Groom Assistance trend 5 featured examples from Oct 14 to Oct 15, 2020. - [Custom Groomsmen Gift Shops](https://www.trendhunter.com/trends/the-man-registry): The Man Registry Specializes in Unique Groomsmen Gift Ideas (Category: Business) Implication: Disruptive innovation opportunity: Integrate virtual reality technology into the e-retail experience, allowing customers to virtually personalize and preview their groomsmen gifts. - [Custom Suit Design Platforms](https://www.trendhunter.com/trends/suitopia): Suitopia Lets Consumers Design and Order Tailor Made Suiting (Category: Fashion) Implication: Online platforms that enable consumers to design and order tailor-made products from the comfort of their homes. - [Wedding Speech Writing Services](https://www.trendhunter.com/trends/den-pope): Strategist and Speechwriter Den Pope Founded Nail Your Speech (Category: Lifestyle) Implication: The event planning industry can benefit from partnering with custom speechwriting services to create more personalized and memorable experiences for clients and their guests. - [Groom Preparation Blogs](https://www.trendhunter.com/trends/groom-power): Groom Power Helps Grooms with Tasks Leading Up to Their Wedding Day (Category: Lifestyle) Implication: The increasing popularity of Groom Power suggests a need for wedding planning services that specifically focus on assisting grooms in their wedding preparations. - [LGBTQ-Friendly Male Groom Platforms](https://www.trendhunter.com/trends/mens-vows): Men's Vows is a Dedicated to "Supporting Men Who Marry" (Category: Lifestyle) Implication: The wedding planning industry can embrace disruptive innovation by developing LGBTQ-inclusive platforms and curated vendor directories. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)