# Grocer Safety Grocers and markets are implementing new measures for safety and sanitation. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Apr 15, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/grocer-safety ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Grocer Safety trend? **Grocer Safety:** The COVID-19 health pandemic is forcing essential businesses to rethink their operational strategy and many grocery stores are taking action by implementing safety protocols. These new measures are predominantly informed by health expert-approved rules for social distancing and sanitation. ## The consumer insight behind the Grocer Safety trend The current health pandemic has heavily influenced the manner in which people interact with one another and the outside world. Many feel a heightened sense of awareness when it comes to personal space and cleanliness, and as a result, are nervous about running errands outside of the home. Consumers are protective over their health and search for a sense of security from responsible essential businesses that have established protective measures and rules to govern shoppers. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 6 to Apr 17, 2020 - Published: Apr 15, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Grocer Safety trend ### Sanitation Protocols Grocery stores are implementing new and enhanced sanitation protocols to protect customers and employees during the pandemic. ### Social Distancing Companies are creating new concepts for social distancing in public settings, such as Hyperlocal Micro Markets. ### Alternative Markets Pop-up grocery markets, such as those in UK hospitals, are being introduced to provide alternative shopping experiences for key workers who need essential items. ## What the Grocer Safety trend means for industry ### For Retail The retail industry must focus on implementing new protocols to protect the safety and well-being of customers and employees in essential businesses. ### For Healthcare Healthcare providers can consider partnering with grocery stores or implementing temporary pop-up markets on their premises to provide their staff with access to essential goods. ### For Architecture Architects and designers can develop new concepts for public markets and other gathering places that prioritize social distancing to promote safety during pandemics. ## Workshop question How could your business curate a better sense of security for consumers? ## Trend signals for Grocer Safety Trend score 4.5 out of 10, from popularity 72%, activity 56%, freshness 9%. - Popularity: 72% - Activity: 56% - Freshness: 9% ## Examples of the Grocer Safety trend 5 featured examples from Apr 6 to Apr 17, 2020. - [Social Distancing Markets](https://www.trendhunter.com/trends/street-food-markets): Shift Architecture Urbanism is Reimagining Street Food Markets (Category: Lifestyle) Implication: Finding innovative solutions to safely distribute fresh produce and groceries in the midst of a pandemic. - [Sanitation-Focused Grocery Stores](https://www.trendhunter.com/trends/local-cleaning-company): Peter's Independent Grocers Hired a Local Cleaning Company (Category: Lifestyle) Implication: Opportunity for grocery retailers to invest in robust sanitation measures to attract and retain customers amidst health concerns. - [Enhanced Grocery Safety Measures](https://www.trendhunter.com/trends/organic-garage1): The Organic Garage Emphasizes Social Distancing and Sanitation (Category: Business) Implication: Grocery stores can improve their customer experience and promote safety by implementing the protocols adopted by the Organic Garage. - [Hospital-Specific Grocery Pop-Ups](https://www.trendhunter.com/trends/costcutter): Costcutter is Launching Grocery Pop-Ups in UK Hopstials (Category: Business) Implication: Retailers can seize the opportunity to collaborate with hospitals and establish pop-up stores, creating a new revenue stream. - [One-Way Grocery Aisles](https://www.trendhunter.com/trends/united-supermarkets): United Supermarkets Have Introduced Measures to Help Curb COVID-19 (Category: Business) Implication: Grocery stores can adopt one-way aisles and reduced guest count measures to prioritize the safety of their customers and employees. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)